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Super Stocks Paperback – Bargain Price

ISBN-10: 0071499814 Edition: 1st

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Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill; 1 edition (September 21, 2007)
  • Language: English
  • ISBN-10: 0071499814
  • ASIN: B003A02YL0
  • Product Dimensions: 8.9 x 5.9 x 0.8 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #468,183 in Books (See Top 100 in Books)

Editorial Reviews

From the Author

The son of author Philip Fisher (Common Stocks & Uncommon Profits), rebel Ken had to make his own way in the investment world. Super Stocks is the product of his unique take on investing in the stock market. Eschewing a good deal of his father's no-numbers approach, Ken popularized the use of the price/sales ratio (PSR) and price/research ratio (PRR) in this 1984 classic that earned him a permanent spot as a columnist in Forbes. Although Fisher hardly invented the price/sales ratio, his emphasis of it is unmatched in investment history, save perhaps Ernie Kiehne, formerly of Legg Mason's Value Fund.

Fisher's Super Stocks is an idiosyncratic romp through the technology heyday of the early '80s. Fisher tells story after story of how high-fliers hit a short-term flame-out he called the "glitch" and the price/sales ratio and price/research ratio got him in at the bottom. Although he only gives quantitative price/sales ratios on technology-related stocks for the 1983 and 1984 time frame, his ability to construct an entire approach to valuation outside of the earnings-preoccupied mainstream still makes for compelling reading. Fisher has not completely escaped his father, though. The guy talks about the businesses he buys in lurid detail, advising investors that to be successful they need to do the same. As rich in investment war stories as it is in knowledge, Super Stocks makes for an excellent read. --This text refers to an out of print or unavailable edition of this title.

About the Author

Kenneth Fisher is the founder, chairman, and CEO of Fisher Investments, an independent global money management firm with more than $30 billion in assets. He pioneered Price Sales Ratios in stock analysis and is the bestselling author of The Only Three Questions That Count.


More About the Author

Ken Fisher: CEO of Fisher Investments

Ken Fisher is founder, Chairman and CEO of Fisher Investments, an independent money management firm managing tens of billions of dollars for large pension plans, endowments, and foundations globally, as well as thousands of high net worth individuals.

Ken Fisher: Forbes Columnist

Ken Fisher is best known for his over 29 year tenure as Forbes' Portfolio Strategy columnist--the fourth longest running columnist in Forbes 90+ year history. Third-party research firm, CXO Advisory Group's "Guru Grades" ranks Fisher among the most accurate stock market forecasters over recent years.*

Ken Fisher: Bestselling Author

Ken Fisher has written ten books on investing and personal finance, four of which were New York Times bestsellers. Recent books include 2013's The Little Book of Market Myths, 2012's Plan Your Prosperity, 2011's Markets Never Forget, 2010's Debunkery, 2009's How to Smell a Rat, 2008's The Ten Roads to Riches, and 2006's The Only Three Questions That Count - all published by John Wiley & Sons. Other books include 1984's Super Stocks, 1987's The Wall Street Waltz, and 1993's 100 Minds That Made the Market. Ken Fisher's books have been translated into 9 languages, reaching over 3/4 of global GDP.**

Fisher Investments Press

Ken Fisher's firm, Fisher Investments, embarked on a publishing imprint with John Wiley & Sons in 2007, focusing on investing-related topics. Titles published under the imprint, Fisher Investments Press, so far include 20/20 Money and Own the World and the Fisher Investments On series, which focuses on the 11 primary investing sectors. The series includes in depth coverage on nine popular financial sectors, and Emerging Markets.

Other Ken Fisher Contributions

Ken Fisher has been published, interviewed and/or been written about in many major American, British, Canadian, German and Swiss finance or business periodicals. Fisher has been on the Forbes 400 list of richest Americans and the Forbes Global Billionaire lists since 2005. Ken Fisher is also on Investment Advisor magazine's prestigious IA-30 list of the 30 most influential people in and around money management over the last 30 years.***

*http://www.cxoadvisory.com/gurus. As of 9/5/2012. Fisher Investments has no affiliation with CXO Advisory Group. Ken Fisher's market forecasts in Forbes represent his personal forecasts of the overall market and are not an indication of the performance of Fisher Investments. Not all forecasts may be accurate as those in the past. Investing in securities involves the risk of loss. Past performance is no guarantee of future results. Investments in foreign securities involve additional risks such as losses related to other currencies and securities markets.

**Based on countries' official languages and GDP reported by the IMF, as of 7/16/2013.

***http://www.advisorone.com/2010/05/01/thirty-for-thirty

Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

18 of 18 people found the following review helpful By Tony Ursillo on March 15, 2002
Format: Paperback
If you've read a few of Fisher's regular columns in Forbes, you know that he 1) is primarily a value-oriented investor, 2) applies numerous, diverse tools in formulating his opinions, and 3) is quite self-confident. I think most people would objectively agree that a combination of all three of these qualities is key to being a successful long-term investor. Super Stocks, which I read a decade ago and still refer to today, effectively captures and displays Fisher's approach. Fisher does an admirable job of describing his investment philosophy, then providing a detailed walk-through of how he implements it - that type of focus is lacking in so many other investment books. Beyond that, Super Stocks introduced me to several investment resources that I was not aware of and Fisher even closes the loop by providing advice on selling out of winners. Two primary concepts that have stuck with me over the years and still weigh heavily on my thinking today are the idea of what margins a company with a low PSR SHOULD produce on its sales and the opportunities presented by product/earnings glitches. In both cases, it allows me to look past a company's current difficulties and determine what the magnitude and probability of upside is going forward. Though my core approach is as a buy and hold, small cap growth investor, I can attest to the numerous profitable stocks I have uncovered thanks to the tools this book gave me. So, don't let any preconceived notions of the author get in the way of your enhancement of your investing skills. Buy the book, learn from it, and I honestly believe you'll pay yourself back many times over.
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12 of 12 people found the following review helpful By G. Shiau on July 6, 2002
Format: Paperback
I was first introduced to Fisher's concept of Super Stocks about 10 years ago. The idea behind the concept is buying stocks with a low Price-to-Sales Ratio (PSR), typically 1.0 or less. Simply having a low PSR is not sufficient to be a Super Stock. The valuation tool is combined with fundamental analysis (e.g. growth, margin analysis, balance sheet analysis, etc.) of companies to identify stocks with favorable characteristics that will make them Super Stocks. Fisher also introduces a complementery tool Price-to-Research Ratio (PRR) which is a measure of the company's reinvestment rate into growth.
Fisher spends a lot of time discussing how to make money off the "Glitch". Basically, he believes that many Super Stocks are stocks that have been hit by a "Glitch". A "Glitch" is a temporary setback experienced by a company that makes the out of favor (e.g. product life cycle delay, revenue short-fall, etc.) This attitude is indicative of his value-orientation in investing. In other words, his fundamental analysis may find a great stock, but he will wait for a pull-back from a "Glitch" to a more appropriate PSR before investing.
Overall, the concept of PSR is not so different from other valuation measures for "low-priced" stocks such as Price-to-Earnings or Price-to-Book. However, it doesn't hurt to have another tool in the kit.
On a more interesting side-note, Wall Street analysts have definitely not read this book. It is amusing to note that analysts in the hey-day of the Internet boom touted stocks with PSRs in excess of 10x. A careful fundamental analysis would have resulted in concluding that the growth, margins, and balance sheets of these companies did not justify such high valuations. Nothing in the business models indicated superior performance on any dimension. Even if a business model was found to be superior, prudence would have dictated waiting for a "Glitch".
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10 of 10 people found the following review helpful By Tyler S. Inglis on December 29, 2005
Format: Paperback
I strongly recommend this book for your consumption: this book is extremely valuable for both its investing intelligence and its unique nature. No other book that I know of provides such a complete, and reasonable evaluation of revenue analysis, value opportunities via temporary profit margin squeezes, and screening for these opportunities via Price-to-Sales Ratios (PSRs.)

The heart of the book is that many investor's extreme focus on short-term bottom-line (P/E and earnings growth percentage movements) results can create extremely undervalued purchasing points in a great company with a temporary problem (determining this 'temporary' part is where his discussions about qualitative and margin anaylsis comes in.) Because revenue percentage movements tend to be both much more stable than earning percentage movements, and much less appreciated, PSR scanning may be the beginning of the most accurate type of mid-/long-term undervalued selection. (A good free scanner that has PSRs can be found here: [...])

Even if you reject the PSR method, this book's focus on profit margins and revenues can help you focus on what goes into the companies earning's movements. Not all earning growths are the same: you need both revenue growth for sustained earnings growth (you can only cut so much for so long,) and you need a healthy profit margin so that you can finance this revenue growth without large dept or share dilution. I would recommend being skeptical of a company that has growing sales but a sustained falling profit margin, I would be even more skeptical of earnings growth that isn't closely followed by revenue growth (almost disregarding it if it was a profit margin squeeze.) I think balance is key in this area.
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