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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links Hardcover

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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links + Living the 80/20 Way: Work Less, Worry Less, Succeed More, Enjoy More + The 80/20 Principle: The Secret to Achieving More with Less
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Product Details

  • Hardcover: 304 pages
  • Publisher: W. W. Norton & Company (August 23, 2010)
  • Language: English
  • ISBN-10: 039307160X
  • ISBN-13: 978-0393071603
  • Product Dimensions: 9.5 x 6.6 x 1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #471,885 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Entrepreneur Koch (The 80/20 Principle) and investor Lockwood break down the three types of connection--strong links: long-lasting relationships with friends and family; weak links: relationships with acquaintances; and hubs: the junction of several strong and weak links, such as businesses, social circles, schools, nations. The rock stars of social connections and networking are the eponymous "superconnectors"--individuals and businesses who are disproportionately connected (and significantly more successful as a result)--and their specific talents hold far-reaching implications for market structure, strategy, and industrial policy. Through lively case studies and stories, the authors explore how the Internet has changed links, the new rules and characteristics of a hyperlinked society, and how firms and individuals can benefit from the all-important weak links. Weak links, or casual contacts, are a crucial resource; requiring little work or effort, these relationships "deliver enormous dividends," and this smart and thought-provoking analysis explains how individuals and businesses can harness their power for almost any kind of professional advancement.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to. --The Independent --This text refers to the MP3 CD edition.

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By T. Butler-Bowdon on February 16, 2011
Format: Hardcover
Fascinating and powerful book that shows how success is never simply down to your intrinsic talents or worth, but whether you are able to use the power of `hubs' and `networks' to achieve your aims.

The hubs that we choose to get involved with (for example, the company that we work for) are crucial for our success. Join a fast rising firm in a growing industry, and it will be difficult not to do very well.

Smart people choose jobs, activities or places to live that will expose them to a wide range of people and ideas, because they know that one of these `weak links' can be the source of their own defining idea or enterprise. Once upon a time we lived in villages where we knew perhaps 100-200 people. This small world limited our opportunities in every way, whereas today our lives are richer because we are exposed to people and ideas from everywhere.

The book is full of great tips on business strategy, as you would expect from Koch. One of the surprising things he notes is that online business is more monopolistic and concentrated than regular commerce. In search engines, for instance, there is really only Google, in online communities there is now really only Facebook. Thus the creation of such hubs, with their vast promise of wealth and influence, is the obvious goal of the entrepreneur. In such ways we can use network effects to our own advantage - but if we are not aware of network and hub theory in the first place, we are flying blind.

Many of the ideas Koch talks introduces us to are counter-intuitive, but once we own them we have a tremendous advantage.
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4 of 4 people found the following review helpful By Magalini Sabina on March 27, 2011
Format: Hardcover
Richard Koch, famous for the marketing of the 80/20 principle, initially identified by V.Paretro, now, together with Greg Lockwood, exploits and diffuses Granovetter's ideology of "The Strength of Weak Ties", the famous paper that initiated a whole new chapter of social science ideology. In this very nice and easily readable book, Granovetter's principle of the sociological importance in the modern connected world of weak ties, is integrated to a new way of considering society as a network of spokes and hubs. Actually, the extreme originality of this work, because, original it is, resides in the combination of a well accepted idea with the ongoing evolution of communication technology.
The book is structured in thirteen chapters that address many already known and discussed issues such as the concept of the Small World, the existence of Superconnectors (individuals that have the capacity of making many weak ties and utilizing them to raise interpersonal relationships), Hubs and their meaning at individual and societal level, the importance and real meaning of Cyberspace, the detailed description of the importance of Networks in society, how Business relates to all these issues, and how Business has contributed to build sociological principles that may apply to our singular existences. A last chapter is dedicated on how networks and superconnectors can actually act in reducing poverty both in first world and third world realities. Each chapter has a summary of the state of the art of the issue and is followed by a number of interviews and personal experiences of various active members of society, which make the reading very vital and stimulating.
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2 of 2 people found the following review helpful By Bryan Eric Wilson on December 3, 2010
Format: Hardcover Verified Purchase
Richard Koch has written another great book that takes a complex hypothesis and breaks it down into simple, easy to understand concepts that those of us who are less gifted can understand. Human relationships and networking has become one of the most important drivers for our development as a human race and the most advanced animal. Contacts and links between people connect us all and it is how we use these superconnectors to our advantage as to whether or not we become successful in getting what we want and need. Great book. I would recommend all of Richard Koch's books beginning with the 80/20 Principle which changed how I viewed everything in business and my personal life.
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