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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links Hardcover – August 23, 2010
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Top Customer Reviews
The book is structured in thirteen chapters that address many already known and discussed issues such as the concept of the Small World, the existence of Superconnectors (individuals that have the capacity of making many weak ties and utilizing them to raise interpersonal relationships), Hubs and their meaning at individual and societal level, the importance and real meaning of Cyberspace, the detailed description of the importance of Networks in society, how Business relates to all these issues, and how Business has contributed to build sociological principles that may apply to our singular existences. A last chapter is dedicated on how networks and superconnectors can actually act in reducing poverty both in first world and third world realities. Each chapter has a summary of the state of the art of the issue and is followed by a number of interviews and personal experiences of various active members of society, which make the reading very vital and stimulating.Read more ›
The hubs that we choose to get involved with (for example, the company that we work for) are crucial for our success. Join a fast rising firm in a growing industry, and it will be difficult not to do very well.
Smart people choose jobs, activities or places to live that will expose them to a wide range of people and ideas, because they know that one of these `weak links' can be the source of their own defining idea or enterprise. Once upon a time we lived in villages where we knew perhaps 100-200 people. This small world limited our opportunities in every way, whereas today our lives are richer because we are exposed to people and ideas from everywhere.
The book is full of great tips on business strategy, as you would expect from Koch. One of the surprising things he notes is that online business is more monopolistic and concentrated than regular commerce. In search engines, for instance, there is really only Google, in online communities there is now really only Facebook. Thus the creation of such hubs, with their vast promise of wealth and influence, is the obvious goal of the entrepreneur. In such ways we can use network effects to our own advantage - but if we are not aware of network and hub theory in the first place, we are flying blind.
Many of the ideas Koch talks introduces us to are counter-intuitive, but once we own them we have a tremendous advantage.
Most Recent Customer Reviews
Brilliant book with practical, actionable steps. The insight that "network stars > plan vanilla stars" is pure business wisdom. Read the book to see what I mean...Published 3 months ago by Shola Abidoye
I haven't started this one yet. It's on my list. It came highly recommended but the stack of books I'm tackling is large.Published on October 12, 2013 by Michele A. Dykstra
This is not the first book I have read on the power of networks. One of the earlier themes in the book I have always thought of as "business is mostly done through relationships". Read morePublished on January 24, 2011 by Jeff Bennett