Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of the industry, looking in detail at the main competitors worldwide and analysing the factors underlying their successes and failures.
Andrew Seth is Chairman of Added Value and non-executive Director of several companies. Geoffrey Randall is an independent consultant to several leading companies and marketing and retailing specialist.
This review is from: Supermarket Wars: The Future of Global Food Retailing (Hardcover)
1st. half of the book is interesting since it gives a lot of perspectives on each of the major 4 supermarkets. The rest of the book is the same discussion on global expansion over and over using the same examples and failures used in the 1st. half. Interesting to read, but not the best source of knowledge.
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