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Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose Hardcover – February 22, 2010
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About the Author
More About the Author
Dr. Barrett's commentary on psychological issues has been featured on Good Morning America, The Today Show, CNN, Fox, and The Discovery Channel. She has been interviewed for dream articles in The Washington Post, The New York Times, Life, Time, and Newsweek. Her own articles have appeared in Psychology Today and Invention and Technology. Dr. Barrett has lectured at Esalen, the Smithsonian, and at universities around the world.
Top Customer Reviews
It's an important insight that affords an "aha" experience. It explains much self-defeating, self-destructive human behavior.
The book is both scholarly and entertaining, and here Barrett joins the top tier of outstanding scientific writers for a wide audience. She has a flair for witty analogies between animal follies and their human counterparts. The New Yorker cartoons and photos of animals and people caught in goofy acts complement the text.
I highly recommend this book to anyone who wants to think scientifically about human behavior.
It is a fascinating book, very well-written. The concepts are explained in a way that makes them easy to grasp. The animal to human metaphors are truly illuminating. The main point of the book is supernormal stimuli, which are exaggerated versions of natural stimuli to which there are existing instinctual responses. Barrett discusses how our evolved instincts are overwhelmed by technological advances, population density, and other facets of modern society. She explores how pornography, unhealthy diets, and even the quest for nuclear energy as opposed to wind or solar energy can be explained by supernormal stimuli. One reader said he liked the early chapters which are closer to standard evolutionary psychology better than the later more speculative ones. I disagree: I think the ideas in the later chapters are novel and exciting and offer ideas about how to deal with problems of our modern world that I haven't heard anywhere else. Excellent book; I recommend it highly!
Still ... only a third of the way through, I'm concerned about some inaccuracies in the book:
(1) she refers to dominant gorillas as "graybacks" where the standard term is "silverbacks" (p. 48)
(2) she offers a table of "Children Found Living with Animals 1900-2004" (p. 57) and recounts at relative length the story of Amala and Kamala (the Mindnapore "wolf girls"). Barrett is either unaware of or hides the fact that many (if not most) of the cases on her chart are suspect. The Wikipedia entry on the girls summarizes french scholar Serge Aroles's fairly solid argument that the entire Amala and Kamala story is a hoax.
(3) BTW, Barrett's account of Amala and Kamala are based on two sources ... one a chapter from McCrone's 1993 book and the other a 1966 source.
Granted, these problems don't impact her main argumment. And I realize that this book is slightly outside Barrett's specailty area. Okay, fine. But ... things like this suggest to me a book that is a little too fast and loose with scholarly standards of care.
So as I continue to read the book, I'll be a little more cautious. Which is probably ALWAYS a good thing when reading popularizations of biological evolution ....
But anyone reading the book would do well to be similarly careful .....
Iowa City, Iowa
Most Recent Customer Reviews
Fascinating book, I read this in college for my evolutionary psychology course several years ago. To this day, I still site some of their ideas in conversations involving "why... Read morePublished 7 months ago by Cassie Henninger
But I wish it could have been longer and more detailed about our evolved psychology. That being said, it is written in coherent and clear style. Read morePublished 20 months ago by bowen zhao
If you want to understand why people do such crazy things like eat fast food on a regular basis its a must!Published on May 28, 2013 by dannym6four
With the advantage of hindsight, the bird feathers on the cover of this book are appropriate, as it falls into the featherweight category. Read morePublished on July 8, 2012 by P. Troutman
I read this book over a year ago so I can't recall vivid details about why I liked it, but it definitely made a positive impression on me. Read it, if you have some free time.Published on June 10, 2012 by A. C. Fontenot
When I picked up the book I did not have high hopes. I was very pleasantly surprised to read the first chapter about the Niko Tinbergen and Konrad Lorenz. Read morePublished on January 10, 2012 by CK
Have you ever read a really good science book? A book that takes serious science and makes it accessible? Read morePublished on August 7, 2011 by R. Ezinga