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2 Reviews
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Average Customer Review
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3 of 4 people found the following review helpful:
5.0 out of 5 stars
Fascinating Historical and Behind-the-Scenes Look
I have read the original release, and I loved it. The opening chapter is boring, and could scare many readers away. Once I got past it however, I couldn't put it down. This book uncovers the mystery behind polling, and explains why it is so accurate, and how the process came to be that way. It also shows how a wrong interpretation can throw the entire prediction out the...
Published on September 30, 1997 by James D. Saint
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1 of 2 people found the following review helpful:
3.0 out of 5 stars
Interesting, but terribly dry
A good book for anyone who enjoys the mechinations of the political process. Moore's writing style doesn't lend itself toward a quick read. It doesn't do much to separate itself from the pack.
Published on November 1, 1998
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3 of 4 people found the following review helpful:
5.0 out of 5 stars
Fascinating Historical and Behind-the-Scenes Look,
By
This review is from: The Superpollsters: How They Measure and Manipulate Public Opinion in America (Paperback)
I have read the original release, and I loved it. The opening chapter is boring, and could scare many readers away. Once I got past it however, I couldn't put it down. This book uncovers the mystery behind polling, and explains why it is so accurate, and how the process came to be that way. It also shows how a wrong interpretation can throw the entire prediction out the window, and the damage to credibility that causes. I would strongly recommend this book to anyone.
1 of 2 people found the following review helpful:
3.0 out of 5 stars
Interesting, but terribly dry,
By A Customer
This review is from: The Superpollsters: How They Measure and Manipulate Public Opinion in America (Hardcover)
A good book for anyone who enjoys the mechinations of the political process. Moore's writing style doesn't lend itself toward a quick read. It doesn't do much to separate itself from the pack.
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The Superpollsters: How They Measure and Manipulate Public Opinion in America by David W. Moore (Paperback - November 30, 1995)
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