I bought this set and another set from Blue Nile Mills to compare the products. I was searching for a large cotton bath sheet, and hadn't found any decent ones in the local stores, at a reasonable price. In fact, some that I had bought and tried (one was Nautica) immediately had loops pulled, runs, and hem coming undone just after the initial washing (prior to actual use) on a gentle cycle! By comparison to Nautica, this towel was definitely more plush, softer, thicker, and dried faster. However, after the initial washing, I did find a few pulled loops. In comparison to the Blue Nile, I'd go with Blue Niles for softness, plush factor, and overall condition after washing. I still think this is a good quality towel though, so I'm keeping it. Consider getting the Blue Niles version on Amazon though as they are about the same price.