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Survey Methodology (Wiley Series in Survey Methodology) 1st Edition

7 customer reviews
ISBN-13: 978-0471483489
ISBN-10: 0471483486
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Editorial Reviews

Review

"…a much-needed synthesis of survey methodology. It provides an excellent resource for developing a course…and gives researchers and practitioners a clear view…" (Journal of the American Statistical Association, September 2006)

"…it should find an audience everywhere surveys are being conducted." (Technometrics, May 2005)

From the Back Cover

An accessible introduction to the science and application of sample surveys

Over the past two decades, survey research has evolved significantly. Survey Methodology describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. Written by six nationally recognized experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical, accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and as a text for advanced students.

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Product Details

  • Series: Wiley Series in Survey Methodology (Book 337)
  • Paperback: 448 pages
  • Publisher: Wiley-Interscience; 1 edition (April 30, 2004)
  • Language: English
  • ISBN-10: 0471483486
  • ISBN-13: 978-0471483489
  • Product Dimensions: 7 x 0.8 x 10 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #291,961 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By John M. Ford TOP 1000 REVIEWER on January 10, 2009
Format: Paperback Verified Purchase
The authors have written a very good book on survey research that can serve equally well as a guide for project managers or a text in a survey methods course. I looked through our office's copy as I was preparing to conduct a large survey and was sufficiently impressed to buy my own to underline in and spill soda on.

Practitioners benefit from a well-organized reminder of survey design principles they have followed in previous projects. "The Life Cycle of a Survey From a Design Perspective" (p. 41) and "The Life Cycle of a Survey From a Quality Perspective" (p. 49) in Chapter 2 remind us how and why we design surveys. They are helpful when writing a survey proposal or project plan, even for experienced readers. The rest of the book reminds us how to design and draw samples, write and order questions, collect and analyze data, and report results responsibly. We learn the latest innovations along the way.

Instructors and students in a survey methods course are also well-served. The twelve chapters cover the breadth appropriate in such a course. "For More In-Depth Reading" sections at the end of each chapter satisfy motivated readers with a focused selection of advanced texts. "Keywords" in the vocabulary of survey research are tagged in the margins as they are defined in the text and listed at chapter end for summary studying. Exercises after each chapter aid learning self-assessment--presumably, model answers are available from the publisher.

One instructional feature of the book is worth special note. Spaced through the book are 23 half-page reviews of key research studies. Each review is set off in a gray column on the outside half of its page.
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24 of 34 people found the following review helpful By David B. Haynes on August 18, 2005
Format: Paperback
Terrific review of how to design and execute quality surveys from some of the most respected names in market research. I bought six copies for the executive team - I can't think of a stronger endorsement. - David Haynes, CEO Western Wats
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By Joel Perkins on October 9, 2014
Format: Paperback Verified Purchase
This book does a great job laying the extensive groundwork for survey methodology. I have found it to be quite helpful.
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By J on June 29, 2015
Format: Paperback
great
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