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4.0 out of 5 stars very complete, April 22, 2011
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This is a very complete resource for survey research, if that's you're thing. Covers sampling, the instruments themselves, and collection and processing.
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4 of 17 people found the following review helpful:
5.0 out of 5 stars Great add-on to Vista Survey, March 2, 2005
This review is from: The Survey Research Handbook (Hardcover)
This is a great ad-on for those using the Vanguard Software Vista online survey program. It helps users understand why certain question types and more so analysis are important to have. I would highly recommend this to anyone doing market research!
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This product

The Survey Research Handbook
The Survey Research Handbook by Pamela L. Alreck (Hardcover - December 1, 1994)
Used & New from: $0.38
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