Survey Research and the World Wide Web [Paperback]

Dale Nesbary (Author)

Book Description

ISBN-10: 0205289940 | ISBN-13: 978-0205289943 | Publication Date: July 6, 1999 | Edition: 1

Survey Research and the World Wide Web helps students learn how to construct a survey or use the Web as a medium for targeting and surveying well-focused populations. The author provides students with specific approaches for collecting representative data from a variety of groups, populations and resources as well as practical, straightforward exercises that include numerous examples. Step-by-step instructions are provided to guide students in accomplishing each activity, and screen shots and real-life vignettes highlight the application's concepts and programs. This book is not a technical manual on how to program HTML or master Microsoft FrontPage, rather it is designed to help students become proficient at using Web survey research tools.

Editorial Reviews

From the Back Cover

Survey Research and the World Wide Web helps readers learn how to construct a survey or use the Web as a medium for targeting and surveying well-focused populations.

The authors provide readers with specific approaches for collecting representative data from a variety of groups, populations and resources as well as practical, straightforward exercises that include numerous examples. Step-by-step instructions are provided to guide readers to accomplish each activity and screen shots and real-life vignettes highlighting the application if concepts and programs discussed in the text. This book is not a technical manual on how to program HTML or master Microsoft FrontPage, rather it is designed to help readers become proficient at using Web survey research tools.

For anyone interested in building web research skills.

Product Details

• Paperback: 140 pages
• Publisher: Allyn & Bacon; 1 edition (July 6, 1999)
• Language: English
• ISBN-10: 0205289940
• ISBN-13: 978-0205289943
• Product Dimensions: 10.7 x 8 x 0.5 inches
• Shipping Weight: 12.8 ounces
• Average Customer Review: 2.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #3,265,662 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

22 of 24 people found the following review helpful:

4.0 out of 5 stars A Good Basic Review of Surveys on the Web., April 5, 2000

By 

George William Dougherty, PhD. (Athens, Georgia) - See all my reviews

This review is from: Survey Research and the World Wide Web (Paperback)

Survey Research and the World Wide Web by Dale Nesbary is a good basic review of survey research and its possibilities on the Web. The book begins with a simple, easy to follow general overview of survey research methods as well as a review of the Internet's history. The book's highlight is Chapter 3, which presents research findings on Internet surveys in general and discusses three survey projects undertaken by the author. The results highlight the benefits of web-based surveys. The final two chapters are a step-by-step tutorial on building web surveys in MS FrontPage and conducting online research.

My only criticism of the book concerns its lack of discussion of internal and external validity in research design. Validity concepts are easy to understand and should have been in the book. As it turns out, all three of the author's surveys may suffer from selection bias. This oversight, however, does not significantly diminish the book's value as an easy to read guide. I will use this book as a training tool for new graduate students in my survey research center.

7 of 7 people found the following review helpful:

2.0 out of 5 stars Survey Research and the World Wide Web, February 19, 2001

By A Customer

This review is from: Survey Research and the World Wide Web (Paperback)

This is a disappointing book for a book with a good title. For my interest it was far too basic and provided little new information. It does not provide much that helps evaluate the value of www surveys, does not give any idea of the wide range of types of www surveys and gives no indication of what software and hardware is required. The form of www survey that it describes is the most basic form that really does not extend beyon simple HTML forms and certainly does not represent the potential of these surveys demonstrate the range of things that can be achieved with them. Nor does it provide an adequate account of the dangers of www surveys or solutions to the potential problems The book would be useful to the absolute novice but beyond this it is not very helpful.

2 of 2 people found the following review helpful:

1.0 out of 5 stars Way too basic and outdated, February 27, 2002

By A Customer

This review is from: Survey Research and the World Wide Web (Paperback)

I kept the book all of one night before sending it back. The information in the book was way too basic for my taste. If you are familiar with HTML forms at all then this book is not for you. Maybe if you are just starting with the idea of conducting online research then this book would be helpful, but I found it outdated already and somewhat elementary (i.e. a chapter on using search engines).