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Survival of the Fittest: New Product Development During the '90's

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Survival of the Fittest: New Product Development During the '90's [Hardcover]

Philip A. Himmelfarb (Author)

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Book Description

Publication Date: August 1992

By shortening the time it takes to develop a product, companies can increase profits. this book outlines strategies such as parallel marketing, R&D, manufacturing and finance projects, continuous development, and targetting small advances, designed to achieve this end. The book includes case studies from Japan which show these techniques working successfully.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } By shortening the time it takes to develop a product, companies can increase profits. this book outlines strategies such as parallel marketing, R&D, manufacturing and finance projects, continuous development, and targetting small advances, designed to achieve this end. The book includes case studies from Japan which show these techniques working successfully.

Product Details

Hardcover: 484 pages
Publisher: Prentice Hall Trade (August 1992)
Language: English
ISBN-10: 0138793131
ISBN-13: 978-0138793135
Product Dimensions: 8.2 x 5.6 x 1 inches
Shipping Weight: 1.1 pounds
Amazon Best Sellers Rank: #7,724,446 in Books (See Top 100 in Books)

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› Visit Amazon's Philip A. Himmelfarb Page

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