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A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web Paperback – April 1, 2009

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Product Details

  • Paperback: 400 pages
  • Publisher: Dalton Publishing; Pap/Cdr edition (April 1, 2009)
  • Language: English
  • ISBN-10: 0981744389
  • ISBN-13: 978-0981744384
  • Product Dimensions: 1 x 5.9 x 8.9 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,350,731 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to business. She has written countless articles and two books on the subject. An experienced instructor, her knowledge of social media ideas and applying them in the real world make her writings some of the most accessible in the industry.

More About the Author

A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry. She is the principal owner of Dalton Publishing and the consulting and Web 2.0 development firm, Social Media Power. She also founded the innovative service, Plumb Web Solutions. You can watch more of her video tutorials at

Ms. Hay is noted for her dynamic presentations that focus on hands-on, do-it-yourself tools to truly make the Web a place where all voices can be heard and access should not be limited to those with large capital. She has presented on social media and Web 2.0 at such events as IBPA's Publishing University, the Publisher's Association of the South's Winter Conclave, the Writers' League of Texas' Editors and Agents Conference, the Pacific Northwest Bookseller's Association, and, She is a regular contributor of articles on social media and Web 2.0 to IBPA's Independent, The SPAN Connection, SiteProNews,, and many online news sites.

Hay has the advantage over many social media consultants in that she is both a developer and a user of social media. As a publisher and small business owner, she knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build them. While she has taught at the university level, her deep working knowledge of social media ideas as well as how to apply them in the real world make her presentations and writings some of the most exciting and accessible in the industry today. Her graduate education includes applied mathematics, computer science, and psychology. She presently teaches the online graduate-level social media certificate course for Drury University.

Though a native Alaskan, Ms. Hay lives in Austin Texas with her two cats Wolfgang and Ludwig. She enjoys hiking in the surprisingly diverse Texas State Park system, and never complains about the heat.

Customer Reviews

4.9 out of 5 stars
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See all 8 customer reviews
This explains the very hands-on feel that the book provides.
Neal Schaffer, Author "Maximize Your Social"
A Survival Guide to Social Media and Web 2.0 Optimization is a must-have book for authors and artists who want to use the Web to promote their work.
Mary Sikes
Even the accompanying CD is impressively detailed with forms, charts, and additional resources.

Most Helpful Customer Reviews

Format: Paperback
I loved it. What a book. These days there are many books on the market that address the basics or the theory regarding online marketiing and the Social Web. At this point I have trouble giving them super high review ratings because they don't bring much new to the table. One such book I recently reviewed was e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online. As a result of my less than glowing review (even though I gave it 4 stars) I got hit with 5 neggies. Anyway, the instant book does not go too heavy on the basics or theory. It is a practical book for the do-it-yourselfer who wants to be lead by the hand on how set up their online presence using social media and Web 2.0 tools. It is well organized and well written and includes an introduction, 15 chapters, and 4 appendices as follows:

0. Introduction
1. Creating your social media strategy
2. Preparation
3. RSS feeds & blogs
4. Building a Wordpress powered Web site
5. Podcasting, vidcasting, & Webcasting
6. Social networking & micro-blogging
7. Social bookmarking & crowd-sourcing
8. Media communities
9. Widgets & badges
10. Social media newsrooms
11. More social tools
12. Pulling it all together
13. Looking to the future
14. Measuring your success
15. Conclusion
A. Installing Wordpress
B. Creating your own RSS feed
C. Building your own widget
D. Wordpress 2.7

Clearly the author is partial to Wordpress-dot-com. But there's nothing wrong with that. Wordpress offers great tools and it is a very nice service provider. Chapter 4 talks about Wordpress.
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7 of 8 people found the following review helpful By C. A. Lajos on August 17, 2009
Format: Paperback
With the development of the constantly evolving Internet and its new technologies, more individuals and businesses are realizing that success on the Internet requires maximizing their presences in the Social Web. Here Hay (graduate education in computer science, applied mathematics, and psychology; principal owner, Dalton Publishing, and Social Media Power; founder,; regular contributor to many journals and online news sites), an author, programmer, publisher, social media consultant, Web 2.0 developer, and dynamic presenter, provides an outstanding guide to social media and Web 2.0 optimization. Writing for authors, business owners, entrepreneurs, public relations specialists, marketing professionals, publishers, students, and others, she shows readers how to apply and integrate social media tools not limited to blogs, RSS feeds, content management systems, podcasts, videocasts, webcasts, social networks, microblogs, social bookmarks, crowd-sourcing technologies, media communities, widgets, badges, and social media newsrooms. By means of various chapters that are filled with numerous real-world examples and step-by-step screenshots, the author covers the aforementioned nuts-and-bolts technologies of the new, open-source Internet, but she also goes well beyond the basics. Setting forth proven strategies and tactics, future technologies, measurement tools, and more, Hay provides more in depth guidance from a business perspective. While her book can be read from cover-to-cover, it also can be consulted on an as-needed, chapter-by-chapter basis. It includes many useful, value-added features such as detailed appendices and a companion CD with bibliographies, directories, forms, links to other resources, and worksheets.Read more ›
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3 of 3 people found the following review helpful By Margo Berman on June 15, 2009
Format: Paperback
If you're trying to understand the difference between a widget and an RSS, or a blog and a micro blog, or any other terminology, this is the one book you need to read. It covers all aspects of social media with step-by-step, easy-to-understand instructions. Each chapter is a stand-alone, so you can read what you want in any order. This breaks down the seemingly complex into digestible bites of information. You'll be speaking "Web language" like a techie.
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2 of 2 people found the following review helpful By Kurt L. on January 26, 2010
Format: Paperback Verified Purchase
I purchased this book to learn more about the various aspects of social media and Web 2.0, how to implement these tools in order to benefit my business, and the implementation of Wordpress as a CMS. I'm familiar with building and the hosting of basic websites, but needed to understand how people were leveraging technology to collaborate and share information. I finished reading the entire book last night, btw. The author's writing style is relaxed but informative and well-suited for the material.

With rapid evolution of web utilities and services available I appreciated the author's ability to navigate the multitude of options available. A CD with forms and links is provided, but the chapters also include links and a brief summary of what the CD will have in terms of additional support material. I am a college instructor and have read many textbooks, I wish the instructor editions took a similar approach, but alas they generally do not. Chapter material in some cases simply cannot be contained in one area of the text (social tools do tend to overlap functionally, as do most software applications) and the author does a fine job referencing the appropriate areas of the book with pages and chapter. Plenty of actual screen shots and examples throughout were appreciated.

The one area I am still a bit fuzzy on is business application or the marketing function relative to web 2.0. I receive daily updates on how SMB owners should be leveraging social networking sites and was hoping for some help in this area particularly. The end of the book does touch on various strategies, but left me craving more recommendations. Scenarios would have been a welcome addition for service businesses, and other types.
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