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A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web Paperback – April 1, 2009
"The Industries of the Future"
Innovation expert Alec Ross explains what’s next for the world. Learn more.
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More About the Author
Ms. Hay is noted for her dynamic presentations that focus on hands-on, do-it-yourself tools to truly make the Web a place where all voices can be heard and access should not be limited to those with large capital. She has presented on social media and Web 2.0 at such events as IBPA's Publishing University, the Publisher's Association of the South's Winter Conclave, the Writers' League of Texas' Editors and Agents Conference, the Pacific Northwest Bookseller's Association, and AuthorSmart.com, AuthorsAccess.com. She is a regular contributor of articles on social media and Web 2.0 to IBPA's Independent, The SPAN Connection, SiteProNews, SocialMedia.biz, and many online news sites.
Hay has the advantage over many social media consultants in that she is both a developer and a user of social media. As a publisher and small business owner, she knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build them. While she has taught at the university level, her deep working knowledge of social media ideas as well as how to apply them in the real world make her presentations and writings some of the most exciting and accessible in the industry today. Her graduate education includes applied mathematics, computer science, and psychology. She presently teaches the online graduate-level social media certificate course for Drury University.
Though a native Alaskan, Ms. Hay lives in Austin Texas with her two cats Wolfgang and Ludwig. She enjoys hiking in the surprisingly diverse Texas State Park system, and never complains about the heat.
Top Customer Reviews
1. Creating your social media strategy
3. RSS feeds & blogs
4. Building a Wordpress powered Web site
5. Podcasting, vidcasting, & Webcasting
6. Social networking & micro-blogging
7. Social bookmarking & crowd-sourcing
8. Media communities
9. Widgets & badges
10. Social media newsrooms
11. More social tools
12. Pulling it all together
13. Looking to the future
14. Measuring your success
A. Installing Wordpress
B. Creating your own RSS feed
C. Building your own widget
D. Wordpress 2.7
Clearly the author is partial to Wordpress-dot-com. But there's nothing wrong with that. Wordpress offers great tools and it is a very nice service provider. Chapter 4 talks about Wordpress.Read more ›
With rapid evolution of web utilities and services available I appreciated the author's ability to navigate the multitude of options available. A CD with forms and links is provided, but the chapters also include links and a brief summary of what the CD will have in terms of additional support material. I am a college instructor and have read many textbooks, I wish the instructor editions took a similar approach, but alas they generally do not. Chapter material in some cases simply cannot be contained in one area of the text (social tools do tend to overlap functionally, as do most software applications) and the author does a fine job referencing the appropriate areas of the book with pages and chapter. Plenty of actual screen shots and examples throughout were appreciated.
The one area I am still a bit fuzzy on is business application or the marketing function relative to web 2.0. I receive daily updates on how SMB owners should be leveraging social networking sites and was hoping for some help in this area particularly. The end of the book does touch on various strategies, but left me craving more recommendations. Scenarios would have been a welcome addition for service businesses, and other types.Read more ›
Most Recent Customer Reviews
A Survival Guide to Social Media and Web 2.0 Optimization Summary
Starting with advice on creating a social media strategy, this book covers the whole spectrum of the... Read more
This is a fantastic resource, a real business-oriented how-to that takes you step-by-step through the whole process. The forms and templates on the CD are really handy. Read morePublished on October 19, 2009 by Laura Aronson
A Survival Guide to Social Media and Web 2.0 Optimization is a must-have book for authors and artists who want to use the Web to promote their work. Read morePublished on October 10, 2009 by Mary Montague Sikes