A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web (Paperback)

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Editorial Reviews

Product Description

It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!

About the Author

Deltina Hay is founder of Web 2.0 development firm, Social Media Power, and Dalton Publishing. She has been programming and doing Web development for 25 years. Her love of media and publishing, coupled with her passion for open source programming led her to social media and Web 2.0 consulting. Her graduate education includes computer science, applied mathematics, and psychology.

Product Details

• Paperback: 400 pages
• Publisher: Dalton Publishing; Pap/Cdr edition (May 20, 2009)
• Language: English
• ISBN-10: 0981744389
• ISBN-13: 978-0981744384
• Product Dimensions: 8.9 x 6 x 1.1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #56,372 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars This book will tell you what you need to know to get involved online, build your presence, and interact, share and collaborate., June 4, 2009

By	Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

I loved it. What a book. These days there are many books on the market that address the basics or the theory regarding online marketiing and the Social Web. At this point I have trouble giving them super high review ratings because they don't bring much new to the table. One such book I recently reviewed was e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online. As a result of my less than glowing review (even though I gave it 4 stars) I got hit with 5 neggies. Anyway, the instant book does not go too heavy on the basics or theory. It is a practical book for the do-it-yourselfer who wants to be lead by the hand on how set up their online presence using social media and Web 2.0 tools. It is well organized and well written and includes an introduction, 15 chapters, and 4 appendices as follows:

0. Introduction
1. Creating your social media strategy
2. Preparation
3. RSS feeds & blogs
4. Building a Wordpress powered Web site
5. Podcasting, vidcasting, & Webcasting
6. Social networking & micro-blogging
7. Social bookmarking & crowd-sourcing
8. Media communities
9. Widgets & badges
10. Social media newsrooms
11. More social tools
12. Pulling it all together
13. Looking to the future
14. Measuring your success
15. Conclusion
A. Installing Wordpress
B. Creating your own RSS feed
C. Building your own widget
D. Wordpress 2.7

Clearly the author is partial to Wordpress-dot-com. But there's nothing wrong with that. Wordpress offers great tools and it is a very nice service provider. Chapter 4 talks about Wordpress. Appendix A describes the process for setting up Wordpress. And Appendix D is kind of a supplemental blurb to Appendix A. I found the Introduction to be great. Chapter 1 on strategy was great, and chapters 12 through 15 were wonderful, too. Chapters 2-11 did a good job of providing tools and tactics to be used in building your online presence.

Building a meaningful and productive online presence is all about (1) interactivity, (2) sharing, & (3) collaboration. This book will tell you what you need to know to get involved online, build your presence, and interact, share and collaborate. 5 stars!

2 of 2 people found the following review helpful:

5.0 out of 5 stars An Excellent Guide to Social Media and Web 2.0 Optimization, August 17, 2009

By	C. A. Lajos - See all my reviews (REAL NAME)

With the development of the constantly evolving Internet and its new technologies, more individuals and businesses are realizing that success on the Internet requires maximizing their presences in the Social Web. Here Hay (graduate education in computer science, applied mathematics, and psychology; principal owner, Dalton Publishing, and Social Media Power; founder, PlumbSocial.com; regular contributor to many journals and online news sites), an author, programmer, publisher, social media consultant, Web 2.0 developer, and dynamic presenter, provides an outstanding guide to social media and Web 2.0 optimization. Writing for authors, business owners, entrepreneurs, public relations specialists, marketing professionals, publishers, students, and others, she shows readers how to apply and integrate social media tools not limited to blogs, RSS feeds, content management systems, podcasts, videocasts, webcasts, social networks, microblogs, social bookmarks, crowd-sourcing technologies, media communities, widgets, badges, and social media newsrooms. By means of various chapters that are filled with numerous real-world examples and step-by-step screenshots, the author covers the aforementioned nuts-and-bolts technologies of the new, open-source Internet, but she also goes well beyond the basics. Setting forth proven strategies and tactics, future technologies, measurement tools, and more, Hay provides more in depth guidance from a business perspective. While her book can be read from cover-to-cover, it also can be consulted on an as-needed, chapter-by-chapter basis. It includes many useful, value-added features such as detailed appendices and a companion CD with bibliographies, directories, forms, links to other resources, and worksheets. Easy-to-read, but not a beginner's guide, this expertly-presented, comprehensive, extensive publication will best serve readers who have some background knowledge of the social web and its tools. A significant, worthwhile resource, it belongs in many large public library collections. Highly recommended.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A comprehensive examination of maximizing social media efforts., June 15, 2009

By	Margo Berman "Street-Smart Advertising author" (Miami) - See all my reviews (REAL NAME)

If you're trying to understand the difference between a widget and an RSS, or a blog and a micro blog, or any other terminology, this is the one book you need to read. It covers all aspects of social media with step-by-step, easy-to-understand instructions. Each chapter is a stand-alone, so you can read what you want in any order. This breaks down the seemingly complex into digestible bites of information. You'll be speaking "Web language" like a techie.