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Survive to Thrive Paperback – November 6, 2009
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Before there was the hit TV show Mad Men, before Coca Cola was the real thing, before branding became a marketing buzzword, there was Phil Deals Geier. The story of how this visionary, who created the modern advertising holding company and brought The Interpublic Group from $500 million to $5.6 billion in revenues, is shared for the first time in SURVIVE TO THRIVE: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery. In addition to sound business wisdom, SURVIVE TO THRIVE reveals an insider s take on the glamorous real world of 1960s and 70s advertising and features a veritable who s who of mid-20th century luminaries. Part business bible, part advertising history and part personal memoir, Geier tells all and doesn t flinch as he recounts his career, pointing out mistakes as well as triumphs and sharing the takeaway lessons that led to his success and that of many others on both the agency and client side. As the man who created the blueprint of the global network, Geier was named Chairman and CEO of Interpublic, the parent company of his original firm of McCann-Erickson, by the time he was 45. During his 20 years with the company, Interpublic stock experienced a compound growth of 22 percent. Geier s saga of the advertising industry s evolution to meet the challenges of modern globalization provides some deep insight into dealing with change, revealing how his relentless focus on the client s concerns changed the model of the effective account person. To succeed in business, he writes, you need to be able to use your own personal strengths in a wide variety of situations. You need to be able to listen as well as to make yourself heard. You need to earn people s trust. You need to be able to make the right impression on people in a way that is always true to yourself. At the core, Geier says success is all about people. Reviews: "From recessions to corporate calamities to actual heart-stopping moments, there s no kind of crisis Phil Geier hasn t lived through. He offers a 5-star meal made up of powerful business messages, rules of leadership, personal stories, the value of family, friends, as well as giving back." -- Bob Wright former Vice Chairman, GE and Chairman of NBC Universal "As the CEO who built Interpublic into a global advertising powerhouse, Phil Geier always was a great competitor. I was very happy when he retired." -- John Wren President and CEO, Omnicom Group Inc. "As someone who has been deeply involved in media and advertising for half a century, take it from me: Phil Geier has nailed it! He explains how to build long-term success by combining smart ideas and disciplined execution with a relentless client-centric focus." -- Frank A. Bennack, Jr. Vice Chairman and CEO of the Hearst Corporation "Phil Geier s SURVIVE TO THRIVE will help you make smart business decisions in today s recovering global economy and compete successfully in a fully integrated and highly competitive world." -- Glenn Hubbard Dean, Columbia Business School "Phil Geier is the real thing. And he's finally revealing his secret formula. This book explains how he grew Interpublic into the world's number one advertising company by building relationships as well as brands, and by always putting clients first." -- Don Keough Chairman of Allen & Company and former President of The Coca-Cola Company --The Book Giveaway --This text refers to the Hardcover edition.
About the Author
More About the Author
In February 2001, Mr. Geier formed The Geier Group to provide consulting/advisory services in the marketing, communications, and venture capitalism areas.
Additionally, Mr. Geier is a Senior Advisor for Lazard Frères & Co., LLC and serves on the Board of Directors for the following companies: AEA Investors Inc., Fiduciary Trust International, and retired from the ones at Alcon Labs Inc., Mettler-Toledo International Inc., and Foot Locker Inc. Mr. Geier's philanthropic Director/Trustee relationships include Memorial Sloan-Kettering Cancer Center, Save the Children, Autism Speaks, Columbia Business School, the Whitney Museum of American Art, and the International Tennis Hall of Fame.
Mr. Geier holds a B.A. in Economics from Colgate University (1957) and an M.B.A. in Marketing and Finance from Columbia University (1958).
Top Customer Reviews
Most Recent Customer Reviews
Fantastic read! Deals Geier put togther a great book with lot of smart bussiness advice. Unlike, Most CEO books Geier was humble and funny. Read morePublished on January 5, 2012 by Mackattack
i just finished reading the book
i thoroughly enjoyed the history of the industry and narratives of matters i lived through
martin puris, donny deutsch, frank... Read more
As a big fan of Mad Men on AMC it was fascinating to read about the real-life Don Draper and get an idea of what really went on during the glamor days of advertising. Read morePublished on March 3, 2010 by Wordpainter