Learn about: The impact of eCommerce on the marketplace, the current and emerging technologies of eBusiness, the steps to take for Digital Business Transformation, examples of companies successfully utilizing the technologies. Besides numerous examples of successful organizations and the information technologies they are using to break previous barriers, the book also provides insight into how companies such as Boeing and Cisco have achieved competitive advantage through digital business transformation. Written for the non-technical business person, this book can be read in about 90 minutes - the length of a typical airplane flight.
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Editorial Reviews
Review
"The Digital Jungle can be a cruel and punishing place with survival dependent on your ability to adapt. This book helps to provide an insight into the tools necessary to transform this jungle into a place of beauty and opportunity for those who must enter." - -- Bob Holinski, Client Manager, DMR Consulting Group, Inc.
I have read Surviving the Digital Jungle, and am reading it again. Mr. Shaw stated in his Preface that the book could be "read in the space of an average airplane flight." That is true. For me, however, there is so much information that I need to reread, and probably read again, for fuller absorption of the material. Frankly, I was doubtful that such a little book could be so informative. It is! The diagrams have been especially helpful to my understanding many of the concepts Mr. Shaw describes. Mr. Shaw, you, and the others who contributed to this book have much to be proud of. It definitely has lived up to its press. -- Jim Klausner, Duracell
The book does a very good job of clearing away the clutter surrounding this whole issue and most importantly, provides a plan of action for the reader to follow. -- Ray Reynertson, President and COO, Sturtevant Richmond
I have read Surviving the Digital Jungle, and am reading it again. Mr. Shaw stated in his Preface that the book could be "read in the space of an average airplane flight." That is true. For me, however, there is so much information that I need to reread, and probably read again, for fuller absorption of the material. Frankly, I was doubtful that such a little book could be so informative. It is! The diagrams have been especially helpful to my understanding many of the concepts Mr. Shaw describes. Mr. Shaw, you, and the others who contributed to this book have much to be proud of. It definitely has lived up to its press. -- Jim Klausner, Duracell
The book does a very good job of clearing away the clutter surrounding this whole issue and most importantly, provides a plan of action for the reader to follow. -- Ray Reynertson, President and COO, Sturtevant Richmond
From the Back Cover
Jack Shaw has brought his message - packed with specifics, yet straightforward enough to appeal to those new to the concepts - to enthusiastic audiences in over a thousand organizations. Jack's clients include IBM, Coca-Cola, Xerox, Textron, Motorola, Pennzoil, GE Information Services, Quaker Oats, The U.S. Department of Defense, Swagelok, USAA, The Health Industry Distribution Association, Air Transport Association and many others.
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Most Helpful Customer Reviews
16 of 16 people found the following review helpful:
5.0 out of 5 stars
Good basic overview of e-commerce,
By A Customer
This review is from: Surviving the Digital Jungle: What Every Executive Needs to Know About eCommerce and eBusiness (Revised) (Mass Market Paperback)
I read the other reviews and it seems to me that the techies find the book too basic and the non-technical execs find it very helpful. I'm in the latter group, so I found it the best thing I've read on just what e-commerce really is and how companies are actually using the technology. It was right on my level which I consider to be intermediate.
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Excellent tool for ecommerce beginners,
By A Customer
This review is from: Surviving the Digital Jungle: What Every Executive Needs to Know About eCommerce and eBusiness (Revised) (Mass Market Paperback)
For those of us who know nothing about ecommerce but know we need to learn, this is just the book to read first. It's in plain english - no technical jargon.
5 of 5 people found the following review helpful:
5.0 out of 5 stars
This book should be required reading for every executive.,
By A Customer
This review is from: Surviving the Digital Jungle: What Every Executive Needs to Know About eCommerce and eBusiness (Revised) (Mass Market Paperback)
This small book clarified the entire complicated concept of e-commerce and e-business for me! I really am amazed at how it has changed the way I look at the fundamentals of my own business. I highly recommend the book. Jack Shaw knows his subject matter and puts it in non-technical language that is easy to understand.
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