Surviving in the Security Alarm Business [Paperback]

Lou Sepulveda (Author)

Book Description

ISBN-10: 0750670983 | ISBN-13: 978-0750670982 | Publication Date: October 12, 1998 | Edition: 1

In the very competitive security alarm business, companies are finding themselves more and more burdened with the responsibility of preparing corporate mission statements, paradigm analyses, and corporate reengineering plans. Surviving in the Security Alarm Business will help explain their importance, how to perform them, and what the expected result will be.



Teaches alarm professionals how to recreate their business "from scratch" for greater selling success
Illustrates how to do business in the future in response to market changes and trends
Suggests techniques for willing recurring revenue rather than single-sale profit

Editorial Reviews

About the Author

Mr. Sepulveda is VP Dealer Development & Security Pro Dealer Group. He has assisted companies of all sizes, managing sales, central stations, and overall business. His practical field experience spans 30 years, ranging in scope and responsibilty from salesperson to president of security alarm sales

Product Details

• Paperback: 256 pages
• Publisher: Butterworth-Heinemann; 1 edition (October 12, 1998)
• Language: English
• ISBN-10: 0750670983
• ISBN-13: 978-0750670982
• Product Dimensions: 9.2 x 6 x 0.5 inches
• Shipping Weight: 12.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,843,978 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

3.0 out of 5 stars Salesmanship in the security alarm business, June 9, 1999

By A Customer

This review is from: Surviving in the Security Alarm Business (Paperback)

The author is director of Dealer Development for ADT Security Systems with 30 years practical field experience. The back cover includes an endorsement by Tom Hopkins, Master Sales Trainer, author of How to Master the Art of Selling. The title of the book suggested to me that it would be dealing with many areas of the security alarm business. But from front cover to back, it very heavily emphasizes professional salemanship. How to effectively find pro sales people, train them, help motivate them to increase sales. Most of this information about salesmanship is general - not particularly confined to the security alarm business. The words, "salesperson" or "salepeople" can be found on almost every page of this book. The author does have another book, "The Formula for Selling Alarm Systems" which he states will teach you how to sell alarm systems. He goes on to say it is the best alarm sales training book available today. So if alarm salesmanship is what you are interested in, that is the book you should probably get considering the author's credentials. "Surviving in the Security Alarm Business" is just another salesmanship book. This one, however, just doesn't come as highly recommended by the author. In fact, he uses "Surviving in the Security Alarm Business" to promote the other book including training videos and provides address & phone number for ordering.