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Sustainability Marketing: A Global Perspective 2nd Edition

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ISBN-13: 978-1119966197
ISBN-10: 1119966191
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Editorial Reviews

From the Back Cover

This new and extended second edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented ‘4Ps’; and finally, an analysis of how marketing can go beyond responding to social change and contribute to the transformation of a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

The book is ideally suited to both students and practitioners at many different levels and disciplines including marketing, innovation, CSR, sustainability or environmental management. A comprehensive package of supplementary materials is available at and All chapters include learning objectives and discussion questions, and the key issues are illustrated throughout with case studies, practical examples and research data drawn from a wide range of countries and industries. This second edition provides new cases, a wider geographic scope and more in-depth analysis and exploration of the key issues that made the first edition winner of the VHB ‘Best Textbook of the Year’ Award for 2010. It demonstrates the role of sustainability in driving innovation within businesses and markets, and in transforming marketing so that instead of helping to consume our environment, it works to sustain it.

About the Author

The authors have over 40 years of research experience between them and many years experience of teaching sustainability marketing concepts in the classroom.

Frank-Martin Belz is Professor at the Technische Universität München (TUM School of Management).

Ken Peattie is Professor at Cardiff Business School where he is also the Director of the ESRC Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS).


Product Details

  • Paperback: 352 pages
  • Publisher: Wiley; 2 edition (October 29, 2012)
  • Language: English
  • ISBN-10: 1119966191
  • ISBN-13: 978-1119966197
  • Product Dimensions: 7.4 x 0.8 x 9.2 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #953,373 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
First semester I am teaching from this textbook in a course entitled 'Managing Sustainable Brands.' This text is replacing several smaller paperback booklets that my students did not find very interesting. This book provides a nice 'bridge' between traditional strategic marketing and what most likely will become the marketing of future generations. It is a bit 'ahead of the times,' but that is what universities are suppose to be.

My only suggestion for improving this textbook is that it lacks the visual breaks/illustrations/advertising that today's college students have come to expect in all their textbooks. Far too many page-after-page of reading without a visual break. Hard to maintain even graduate students attention for long periods of time without more visual stimulation.
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By Jonathan Butler on January 25, 2013
Format: Paperback Verified Purchase
Great information in the book just don't like the book! The product was as it was represented in the ad good condition saved myself 30 bucks!
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