From Publishers Weekly
In their first book together, Cramer, the CEO of Business for Social Responsibility, and Karabell (Superfusion) define a sustainable business as one that not only delivers value, but also treats people fairly, improves the living standards of its employees and community, and uses natural resources wisely. The authors are well-positioned to speak on the timely topic and, though their voices strike a nice blend between conversation and education, their effort suffers from disorganization and a lack of analysis. After the first chapter's discussion of five core elements executives should adopt to position their companies for sustainable excellence, tips and insights are few and far between, and too much time is devoted to emphasizing the importance of sustainability, a position that most readers drawn to the book will already be at least somewhat convinced of. The authors' narrow focus-only highlighting businesses pursuing sustainable excellence-reduces the need for analysis, results in a sort of literary greenwashing, and reads more like an early history of sustainability efforts than a business primer; it might satisfy history, business, or conservation buffs, but the CEO looking to achieve this future greatness in her own organization won't find much help here.
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“Sustainable Excellence provides an insightful window into the intersection of business and environment. Companies that take to heart the lessons Aron Cramer and Zach Karabell provide will be well positioned as natural resource constraints reshape the business landscape.” —Mark Tercek, president and CEO of the Nature Conservancy
“Essential reading for any business aiming to understand how they can turn sustainability into opportunity.” —Chris Anderson, editor-in-chief of Wired magazine and author of The Long Tail and Free
“The Must-Read Book.” —Alice Korngold, Fast Company.com
“A smart, readable, and provocative book that argues that business success in the long run will be earned by companies that ‘integrate consideration of society and the environment into their DNA.’ ... This book gives us a reason for optimism, as well as a framework to understand the dramatic changes reshaping the corporate world.” —Marc Gunther, contributing writer to Fortune magazine and author of Faith and Fortune
“A compelling case for why a focus on sustainability ... is now a form of enlightened self-interest for businesses. ... An increasing vigilance by the business and investor community could play a big role in striking a new balance. Sustainable Excellence represents a major—and much needed—step in that direction.” —AOL’s Daily Finance