Amazon.com Product Description
For modern style with a delicate look, the Swatch Men's Pearly Gloss Watch features an ethereal silver dial with standout numeral indexes at 12, three, six, and eight o'clock. The whimsical, calligraphy-style font of the numerals is sure to be a conversation starter while the handsome bezel is set with crystal stones for a luxurious feel. The polished, stainless steel case gives the watch a luminescent look and the white, patent leather watchband with buckle clasp feels modern and fresh. The Swatch Men's Hus Pearly Gloss Watch is water resistant to 99 feet (30 meters) and powered by Swiss-made ETA quartz movement.
The Swatch Story
In the mid-1970s, the Swiss watch industry was in the midst of its worst ever crisis after facing stiff competition from Japanese-made brands. The Swatch brand was launched in 1983 with the original Swatch quartz watch, a slim plastic timepiece with only 51 components that combined top quality with a highly affordable price. Today, after sales of over 200 million watches, the Swatch Group has grown to include brands such as Omega, Longines, Rado, Mido, and Pierre Balmain as well as the original Swatch brand. The name "Swatch" is often misconstrued as a contraction of the words "Swiss Watch," but Nicolas Hayek, Chairman of the Swatch Group, affirms that the original contraction was "Second Watch."