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Sweet Demotion: How An Almost Famous Rock Journalist Lost Everything And Found Himself (Almost) Paperback – April 26, 2011


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Product Details

  • Paperback: 478 pages
  • Publisher: AuthorHouse (April 26, 2011)
  • Language: English
  • ISBN-10: 1456748416
  • ISBN-13: 978-1456748418
  • Product Dimensions: 6 x 1.2 x 9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,700,440 in Books (See Top 100 in Books)

Customer Reviews

4.7 out of 5 stars
5 star
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4 star
8%
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See all 12 customer reviews
What an amazing, brave and heart filled journey!
BeachBlondie
For any fan of guitar driven music older than 40, there was many Hard Rock and Metal magazines we grew up with.
Mark Carras
Either way you can guarantee that it's going to be full of an honest recollection of life as Lonn knows it.
Melissa Martinez

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Linda Arroz on July 30, 2011
Format: Paperback
If you love music, read things into lyrics, use your iPod as your personal soundtrack, BUY Sweet Demotion NOW. A page turner, Sweet Demotion is a mind blowing odyssey to higher consciousness that reads like a who's who of iTunes. From the paragons of prog to the monarchs of metal, Lonn knows 'em all, saw many of them fall and then he hit a wall. But this Phoenix of Phonics doesn't stay down. This is a testament to his wit, will and wonderment of life.
Lonn's not afraid to share his past, and it's vast. His brave prose about his woes is self effacing. Friend, and I divulge he is my friend, we're alums of a small but exclusive club whose members wrote and helmed magazines in the extinct consumer division of Larry Flynt's publishing company; is a great storyteller, his words so vivid, you forget you're reading and instead feel like you're riding shotgun on his spiritual, magical, musical adventure. Chris O'Dell, author of Miss O'Dell, her biography full of anecdotes about her time working at Apple and her friendships with the Beatles, including the story behind the song George Harrison wrote for her, starts her book out with this sentence, "I wasn't famous, I wasn't even almost famous, but I was there." Lonn Friend was there, now he's more aware and is willing to share it all with us in Sweet Demotion.
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3 of 3 people found the following review helpful By Melissa Martinez on August 25, 2011
Format: Paperback
Bitch slapped by the Universe, what a profound opening when you stop to think about it. Honestly, which one of us over the age of conscious thought hasn't been at least once? You've lost something you held dear, and re-evaluated your life, and the meaning behind it. Lonn Friend's tenure in the hallowed halls of all things rock has undoubtedly made the realization harder than it is for most of us, but it's also given him the platform to let us know that when that bitch slap from the heavens comes we aren't alone.

For those of you that aren't familiar with Lonn and his storied journey allow me a few moments to bring you up to speed. Beginning in 1982, Lonn started with Larry Flynt as an Associate, and then Senior Editor, of Hustler, and was also the Senior Editor of Chic. In 1987, Lonn took the helm of RIP Magazine. Making RIP "THE" magazine for head-bangers everywhere and doing stints on MTV (when there was still music) and writing prolifically wasn't the height. He was hired as the vice president of A&R, West Coast, at Arista Records. Just when he was at the top, the bitch slap came, and Lonn started to realize that all wasn't what it seemed.

Anyone that has dealt with a man in the middle of his life will be able to relate to this book. Anyone that has had an awakening of any sort will as well. Hidden among anecdotes of rock legends is one theme: that being true to yourself is ultimately the real meaning of our time on this rock hurling through space. It isn't how many parties you've been to, how many rockers you've done shots with, or the relationships that have failed for one reason or another, it's the ability and the struggle to live in the moment and just be.

Don't get the idea that this is full of mysticism and crystals.
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2 of 2 people found the following review helpful By M Fishman on August 17, 2011
Format: Paperback
I can't begin to truly express how much I enjoyed "Sweet Demotion." As a former music industry person, I know Lonn from many years back, and have always been a fan of his writing. I could relate to so many of the "road" stories Lonn shares in this book, and it was great fun to remember similar experiences that I had during my tenure... but my connection with "Sweet Demotion" went so much deeper then that. It felt at times as if Lonn wrote the book especially for me! A book doesn't get much better then that! When you get goosebumps reading it, because it's as if the author is somehow inside your head and knows exactly where you've been, and possibly even where you are headed.

If you are an industry person (past or present), a die-hard music fan, a soul on your own spiritual journey, and/or believe that there are no coincidences and that everything happens in life for a reason, then you must read this book!
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Format: Paperback
"...and stay focused on the matter at hand." So says Mark Hudson (The Hudson Brothers) to Lonn Friend in the titular last chapter of Sweet Demotion. At this point in the story, "Marko" is helping Lonn cope with the pressures of doing an 11th hour rewrite (theres that number again!) of Steven Tyler's bio, "Does The Noise In My Head Bother You?" A task made exponentially harder by the fact that Steven was unraveling in mind, body and spirit. Keep in mind that this was late 2009 in the aftermath of his stage tumble at Sturgis and well before his Phoenix-like rebirth on American Idol.

Before going any further, I should come clean that I'm both a fan and casual (very) acquaintance of Lonn Friend. I was a fan and subscriber to RIP magazine (Lonn was both the editor and the face of Larry Flynt's rock rag) from just after its inception in '86 until its sad demise in the early `90s. I first met him randomly at a NYC rock club in '91 and was as thrilled to meet him as I was the band (XYZ) backstage. I got to know him via Facebook in recent years and had the pleasure of meeting him again in the Spring of this year (2011) at a book signing in DC. Lonn was aware that I was (and am) going through a period of tumultuous personal upheaval and that my making it into DC that evening would require an alignment of the planets. I had confided to Lonn in a prior e-mail that the pressures of my life (and family) falling apart made me feel as if I was under water to which he himself replied "Just keep breathing."

Per Lonn's quote of Mark Hudson, much of the fun of reading Sweet Demotion came from spotting the parallels between his life and mine. In most ways, we're quite different.
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Sweet Demotion: How An Almost Famous Rock Journalist Lost Everything And Found Himself (Almost)
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