Excerpt. © Reprinted by permission. All rights reserved.
Euromonitor International, Chicago, IL, estimates that global retail sales of confectionery grew 6% in 2008 to reach $158 billion, which represents a moderate slowdown on the 9% growth recorded the previous year. Chocolate confectionery was by far the largest category by retail value, accounting for 55% of the global total, followed by sugar confectionery and gum, which accounted for 31% and 14%, respectively.
The confectionery market in general hasn't made significant gains for the past several years, mostly because it is a well-established, mature market. But that may soon change, as companies use health to drive innovation and growth in this sector.
