Start reading Switch: How to Change Things When Change Is Hard on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Switch: How to Change Things When Change Is Hard [Kindle Edition]

Chip Heath , Dan Heath
4.6 out of 5 stars  See all reviews (497 customer reviews)

Print List Price: $26.00
Kindle Price: $11.99
You Save: $14.01 (54%)
Sold by: Random House LLC

Whispersync for Voice

Now you can switch back and forth between reading the Kindle book and listening to the Audible audiobook. Learn more or scan your Kindle library to find matching professional narration for the Kindle books you already own.

Add the professional narration of Switch: How to Change Things When Change Is Hard for a reduced price of $12.99 after you buy this Kindle book.

Formats

Amazon Price New from Used from
Kindle Edition $11.99  
Hardcover $14.69  
Paperback $11.66  
Audio, CD, Audiobook, Unabridged $21.33  
Unknown Binding --  
Audible Audio Edition, Unabridged $20.95 or Free with Audible 30-day free trial
Kindle Delivers
Kindle Delivers
Subscribe to the Kindle Delivers monthly e-mail to find out about each month's Kindle book deals, new releases, editors' picks and more. Learn more (U.S. customers only)

Book Description

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  

●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.


From the Hardcover edition.


Editorial Reviews

Amazon.com Review

Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard

"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.

But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)

It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?

We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.

When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).

In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.

In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath

(Photo © Amy Surdacki)


From Publishers Weekly

The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details


Customer Reviews

Most Helpful Customer Reviews
432 of 473 people found the following review helpful
5.0 out of 5 stars Several sticky insights February 16, 2010
Format:Hardcover
Chip and Dan Heath have once again summoned a lively writing style to present a series of compelling insights that make this book even more interesting as well as more valuable than its predecessor, Made to Stick. As they explain in the first chapter, "In this book, we argue that successful changes share a common pattern. They require the leader of change to do three things at once: To change someone's behavior, you've got to change that person's situation...[to cope with the fact that change] is hard because people wear themselves out. And that's the second surprise about change: What looks like laziness is often exhaustion...If you want people to change, you must provide crystal clear direction [because what] looks like resistance is often a lack of clarity." Throughout, the Heaths work within a narrative, best viewed as a "three-part framework," as they provide countless real-world (as opposed to hypothetical or theoretical] examples and - to their great credit - also provide a context or frame-of-reference for each.

Moreover, the Heaths invoke a few extended metaphors. The most important of these are the Rider (i.e. our rational side), the Elephant, (i.e. our emotional and instinctive side) and the Path (i.e. the surrounding environment in which change initiatives will be conducted). The challenge is to direct the Rider, motivate the Elephant, and shape the Path to make change more likely, "no matter what's happening with the Rider and Elephant...If you can do all three at once, dramatic change can happen even if you don't have lots of power or resources behind you."

Donald Berwick offers an excellent case in point.
Read more ›
Was this review helpful to you?
149 of 163 people found the following review helpful
5.0 out of 5 stars Switching "On" Your Emotional Intelligence December 23, 2010
Format:Hardcover
Switch is a compelling, story-driven narrative the Heaths use to bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can engage our emotions and reason to create real change.

The book is arranged around an analogy that illustrates the crux of emotional intelligence: when making a decision we are typically torn between our rational, logical reasons and our emotional, intuitive feelings. Chip and Dan ask us to imagine an Elephant and its Rider (the mahout). The Rider represents the rational and logical. Tell the Rider what to do, provide a good argument and the Rider will do it. The Elephant, on the other hand, represents our emotions, our gut response. If the Rider can direct the Elephant down a well-prepared path then there is a good chance for change. Otherwise, the massive elephant is bound to win.

The book is structured into three sections, each one suggesting specific behaviors you can follow:

I. Direct the Rider:
- Find the bright spots
- Script the critical moves
- Point to the destination

II. Motivate the Elephant:
- Find the feeling
- Shrink the Change;
- Grow your people

III. Shape the Path:
- Tweak the environment
- Build habits
- Rally the herd

Another must read on the topic is Emotional Intelligence 2.0
Was this review helpful to you?
110 of 121 people found the following review helpful
3.0 out of 5 stars On the whole, a worthwhile, rewarding read... April 17, 2010
Format:Hardcover
"Switch" oscillates between the citation of psychological research and the slightly-suspect relaying of 'inspirational anecdotes' (as is de rigeur for this genre), but is, on the whole, a worthwhile read. Coming across as a self-help version of Nudge, the authors wield an array of techniques to help people create change in their lives as painlessly as possible. In doing so, they indirectly provide an evidential basis for David Allen's "Next Action" mantra, as suggested in Getting Things Done, but their focus is neither on the "nuts and bolts" of organisational management (which can lead to meta-productivity fetishism, as many GTD converts are prone to), nor on the sort of "flying with the eagles" nonsense that keeps Anthony Robbins in a mansion in Hawaii. Instead, the authors try and strike a balance between social psychology and "change your life" blue sky thinking. For the most part, they succeed admirably, and their approach ends up leading them to more sensible suggestions than the interesting -but wacky- 59 Seconds which itself purports to be based on hard science (or, at least, as "hard science" as psychological research can be). For those who like their self help rooted strongly in scientific research, I would probably recommend this alongside Brain Rules, but own it's own, Switch is still a worthwhile addition to the burgeoning genre of self-help-based-on-academic-research genre.
Was this review helpful to you?
116 of 132 people found the following review helpful
2.0 out of 5 stars Disappointing August 28, 2011
Format:Hardcover
Like many universities, mine is in the midst of implementing some major changes to the way we do business, with the goal of becoming more efficient and decreasing operating costs. Recently, Chip Heath and Dan Heath's book "Switch" was provided to a number of people on campus who have responsibility for some aspects of these changes. Although I generally find business books to be disappointing at best, and irritating at worst, I started this one optimistic that it would be different. Alas, that optimism waned by the second chapter, and was completely destroyed by the time I finished the book.

"Switch" suffers from the three main problems that I've found in nearly all popular business books. First, it presents claims without sufficient justification. This book focuses on techniques to facilitate change in organizations and individuals, and while it occasionally cites interesting work in cognitive and social psychology that may be relevant to the techniques suggested, for the most part the justification for the techniques is anecdotal: technique X worked at company Y in particular instance Z, and so it's obviously a valid technique that's always applicable. There's no attempt at any sort of rigorous scientific testing of such a claim. For example, in chapter 2, the Heath brothers claim that you cannot focus on why a proposed change is failing to take hold, but must instead "find the bright spots," i.e., identify the pockets where it is working, figure out why it works there, and then try to emulate the small successes elsewhere. They describe several case studies where this approach has led to successful change, including a project to improve childhood nutrition in Vietnam, and an intervention with a misbehaving ninth grader.
Read more ›
Was this review helpful to you?
Most Recent Customer Reviews
4.0 out of 5 stars Great book
very useful information. we read it as a department and was very useful. it's amazing how accurate the examples were, really hit the nail on the head.
Published 5 days ago by Stephen
5.0 out of 5 stars A must read
Highly recommended. This is an easy read. I'm not a reader, but, could not put this book down - finished it in 2 days. Read more
Published 6 days ago by Eric J Breaux
4.0 out of 5 stars Fun Book and Quite Helpful
Well Researched, helpfully written and very useful. I found it to be one of the most helpful books on this topic that I have read
Published 11 days ago by Bubbie
5.0 out of 5 stars combined kindle and audio media
First time to try syncing reading and listening together.
The two were about the same cost as the book. Read more
Published 15 days ago by B. A. Smith
5.0 out of 5 stars Excellent
This is a very clever book - well written and easy to understand with lots of examples of the suggestions being put into practice. Read more
Published 16 days ago by Philip Brown
5.0 out of 5 stars Great Book for Organizational Leadership
This book explains why so many of my past leadership efforts have failed and offers a concrete framework to thing through how we lead people (including ourselves). Read more
Published 19 days ago by Kindle Customer
5.0 out of 5 stars Great psychology for implementing change
Excellent book. Think this will be very helpful in my job managing a team. Also see applications in personal life as well.
Published 20 days ago by Amazon Customer
4.0 out of 5 stars Good Read
Some good insight for sure. Something to read with a notebook nearby, I personally took a lot of good notes.
Published 21 days ago by Kindle Customer
5.0 out of 5 stars Excellent book!
I bought this book to learn how to make changes myself. Even though the book is geared with information to help you bring about change in organizations, the information inside is... Read more
Published 27 days ago by Jackie2000
4.0 out of 5 stars Thought provoking
Helps you to see and understand the issue and then gives you ideas to navigate the switch you desire to have happen
Published 1 month ago by Chelsea Steiner
Search Customer Reviews
Only search this product's reviews

Book Extras from the Shelfari Community

(What's this?)

To add, correct, or read more Book Extras for Switch , visit Shelfari, an Amazon.com company.


More About the Authors

Discover books, learn about writers, read author blogs, and more.

What Other Items Do Customers Buy After Viewing This Item?



Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 



Look for Similar Items by Category


ARRAY(0xa3788ce4)