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"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)
It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).
In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.
In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath
(Photo © Amy Surdacki)
This book has really helped me think through some positive, concrete ways to make change happen.
What I like about "Switch" is how the Heath brothers framed their book into three elements: The Rider, The Elephant, and The Path.
This is a very clever book - well written and easy to understand with lots of examples of the suggestions being put into practice.
Good intro I suppose to understanding the basics of change management, but the style I found almost condescending. Read morePublished 6 days ago by justJJ
I've listened to most of the recordings, and so far only really have heard of what other people did to achieve their goals. Read morePublished 7 days ago by Gerry Dana
Should be in any short list of books about change management. Specific and full of examples. Definitively a must buy.Published 7 days ago by Angel Medinilla
This book stays within its strengths, and that's a good thing. It gives a clear, simple model to follow and helpful tips on how to follow it. Read morePublished 9 days ago by Ben Bartlett
excellent approach to change management that allow us to understand the basic human aspect of it! Inspiring and applicable to all kinds of situations in life.Published 13 days ago by patrick de Sarrazin
Ever want to loose weight and you’re like me you love chocolate chip cookies? You love them so much that your 4 year old calls you the cookie monster. Read morePublished 16 days ago by curtismchale
Dan and Chip Heath do a great job teaching us how to aid and abet change. Furthermore, they are refreshingly entertaining to read. Read morePublished 17 days ago by Jane