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"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)
It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).
In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.
In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath
(Photo © Amy Surdacki)
This book has really helped me think through some positive, concrete ways to make change happen.
What I like about "Switch" is how the Heath brothers framed their book into three elements: The Rider, The Elephant, and The Path.
This is a very clever book - well written and easy to understand with lots of examples of the suggestions being put into practice.
In Switch, Chip and Dan Heath hit another home run. Using the same storytelling techniques that advocate for teaching they walk you through the processes of making lasting change. Read morePublished 19 hours ago by Amazon Customer
This book has helped me make changes in my own personal life dealing with diabetes and and work and the other programs I am involved with. I would recommend it to anyone.Published 8 days ago by Robin R. Mitchell
Great book on the topic of change. I have been needing to change some stuff in my life and job. This was just the book.Published 9 days ago by Tyler
Great and practical read. Using it with an urban school district. Lots of big ideas to help leaders work smarter not harder!Published 19 days ago by kerrypathome
Inspiring and immensely practical. It contains principals that are applicable to personal as well as corporate situations.Published 22 days ago by Helene Meyer
Chip and Dan Heath hit it out of the park with this novel. Loaded with great short stories that illustrate their points, this is a great read full of insight into how to implement... Read morePublished 25 days ago by DrMarkM3