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"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)
It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).
In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.
In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath
(Photo © Amy Surdacki)
This book has really helped me think through some positive, concrete ways to make change happen.
What I like about "Switch" is how the Heath brothers framed their book into three elements: The Rider, The Elephant, and The Path.
This is a very clever book - well written and easy to understand with lots of examples of the suggestions being put into practice.
If you want to comprehend why business can fail when there is no value being created, and how to prevent it. Read morePublished 2 days ago by Fernando Brito Barros
This book had great examples that have helped me think through how I should interact with my coworkers and with my family to be successful at making changes.Published 6 days ago by Tennessee Mom
This book is fantastic and easy for the layman to understand. On the cutting edge of how the brain works.Published 6 days ago by Dan Schilperoort
Unforgettable book, very easy to read, not is a scientific book it's an essay with some advices but not with enough scientific background, works very well if you are a pragmatic... Read morePublished 9 days ago by Jonathan Enrique
The book I got is brand new. No highlights, no marks or bends on pages so I'm happy. Thank you!Published 12 days ago by jccande
A lot of great ideas with practical solutions. Highly recommend for all not just executives and managers. Will keep this book available to refer back to.Published 12 days ago by Joseph Clevenger