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"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)
It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).
In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.
In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath
(Photo © Amy Surdacki)
This is one of the most practical decision making books I have ever read.Published 4 days ago by Adam H
Great book to read and share with colleagues. Helps to understand the complexity of change & provided a framework of things to consider when embracing change in an organization. Read morePublished 5 days ago by Todd McMillen
Great book with great ideas. Easy to read and really well written.Published 8 days ago by Amazon Customer
"Change isn’t an event; it’s a process."
I like that the "lessons" are reinforced with each examples given throughout the book.
The book was in excellent condition: no dents, markings, or tears. In the past I have ordered books and they have not been the quality that was described. Read morePublished 11 days ago by Sally
I bought my husband some other books from this author and this one looked interesting so I bought it for him too. He loves it and highly recommends it.Published 12 days ago by Amazon Customer
Best change book I have ever read. Use it at work all the time. Easy to understand with good metaphors to help understanding.Published 18 days ago by Bada
Excellent book!..Introduction is really capturing, but when you go more into the following chapters it becomes a little redundant..Published 22 days ago by Amol B.