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"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)
It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).
In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.
In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath
(Photo © Amy Surdacki)
This book has really helped me think through some positive, concrete ways to make change happen.
What I like about "Switch" is how the Heath brothers framed their book into three elements: The Rider, The Elephant, and The Path.
This is a very clever book - well written and easy to understand with lots of examples of the suggestions being put into practice.
Inspiring and immensely practical. It contains principals that are applicable to personal as well as corporate situations.Published 1 day ago by Helene Meyer
Chip and Dan Heath hit it out of the park with this novel. Loaded with great short stories that illustrate their points, this is a great read full of insight into how to implement... Read morePublished 5 days ago by DrMarkM3
Well researched and enjoyable to read. The Heath Brothers live their metaphor throughout this book as they provide rational and well researched facts to engage your... Read morePublished 7 days ago by Darren Levy
This book is one I couldn't put down. It is well researched and well thought out. I highly recommend this book to anyone looking for change... In any area of life!Published 12 days ago by David Creel
Good principles for making change in any environment. It won't do the work for you, but it will get your journey started.Published 14 days ago by Amazon Customer
Good book to let me understand further regarding change management. Recommend to you!Published 14 days ago by CYDCHN
Great book about making change happen, and can be applied to all areas of life. This book really opened my eyes to how change can actually be brought about. Read morePublished 18 days ago by M. Riley