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1 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent book about a still obscure, but important, research field,
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This review is from: Switching Channels: Organization and Change in TV Broadcasting (Hardcover)
Prof. Caves does an excellent job in this book, ellucidating many obscure aspects of a very important industry.
Sadly, although there are many books dealing with the political aspects of the media (including broadcasting), it's very difficult to find some reference about the industrial organizations of this industry. Only for that the book is already very welcome. The more math-orientated readers can find the book lacking more mathematical rigour. Indeed, there are no equations and formulas in the text, what is mainly descriptive. Still I don't see this as a fault, since Prof. Caves excels in the art of making insightful observations about the industry even if he doesn't use rigourous mathematical proofs. I also suspect that this industry is plagued by a shortness of easy access to good data. I highly recommend it. |
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Switching Channels: Organization and Change in TV Broadcasting by Richard E. Caves (Hardcover - September 15, 2005)
$50.50
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