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Symbol [Paperback]

Steven Bateman , Angus Hyland
4.3 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

June 1, 2011
The book features over 1300 symbols, organized into groups and sub-groups according to their visual characteristics. Each category includes a short introduction, with expanded captions providing information on who the symbol was designed for, who designed it, when, and where appropriate, what the symbol stands for. These sections are interspersed with short case studies on both classic examples of symbols still in use, and exceptional examples of recently designed symbols.

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Editorial Reviews

About the Author

Angus Hyland is a graduate of the RCA and a partner at Pentagram Design London. In 2001 Hyland was the co-curator with Roanne Bell of "Picture This", a British Council exhibition featuring the work of London illustrators.

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico, and Varoom.

Product Details

  • Paperback: 336 pages
  • Publisher: Laurence King Publishing (June 1, 2011)
  • Language: English
  • ISBN-10: 1856697274
  • ISBN-13: 978-1856697279
  • Product Dimensions: 9.6 x 7.5 x 1.5 inches
  • Shipping Weight: 2.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #154,007 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
15 of 15 people found the following review helpful
Format:Paperback
Put logo, trademark or symbol into Amazon search and you'll come up with a few hundred books that cover every aspect of the subject, from how to design them to copyright problems. The subject is now a staple in the design publishers catalog. Hyland and Bateman's book is a notch above most because they've stripped the subject down to the basics and look at symbols only, so there are no typographic and image marks like UPS; Dole; MetLife; Exxon or Coca Cola, for example.

The 1300 symbols in the book are divided into two sections: Abstract and Representational. These are subdivided into categories like stripes (fifteen examples) arrows (twenty-five) radiating/circular (twenty-three) sun (fourteen) birds (thirty-two) or hearts (twenty-two). I thought the Representational pages the most fascinating because designers have to use a familiar object and change it into a unique version for a company so it will be recognizable anywhere. Anything that has a curve to it (bird, heart, eye) seems to encourage designers to create some wonderful company brandmarks.

Scattered through the pages are some case histories (over two or three pages) where there is a closer look at selected company marks. These are the only pages that use color. All the symbols have credits for company, country, designer, date and a brief description of what the design is for.

There are a few hundred names, from around the world, in the designer index and Pentagram gets the most inclusions with sixty-two symbols, Chermayeff & Geismar get thirty-six and Karol Silwka (from Poland) gets thirty-one. Oddly the great designer Saul Bass only has one entry and Herb Lubalin none, I suppose because he was essentially a type man. There is a company and sector index also.
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9 of 9 people found the following review helpful
3.0 out of 5 stars Content five, binding zero July 29, 2011
Format:Paperback|Verified Purchase
As reviewed in the WSJ, this is a very welcome addition to the field of logo design. One can quibble that some of the leading French, German and Swiss designers are not covered in greater detail - book seems very UK centric especially in the color spreads for the Underground, BOAC, etc.
The manufacture of the book is not so great (printed in China of course - whatever happened to the printing presses of the Western world?), binding fell apart 6 days outside the Amazon return date - not cheap and poorly assembled. Check your copy carefully if you decide to buy this.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Good reference book February 14, 2012
By Pat
Format:Paperback|Verified Purchase
This is a competent book on symbols being used as brand marks. I have to admit I expected much more, given the background of Pentagram as one of the leading identity firms in the world. They do not show just Pentagram's work, but even so, there are a bunch of brands that are just pitiful. I would reconsider buying this one.
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1 of 1 people found the following review helpful
Format:Paperback|Verified Purchase
I bought this because Amazon suggested it when I was shopping for other design books. Turns out, it's awesome. Just in case you also skip over the description, this book is huge. There is a massive amount of pages to flip through, heavily graphic reliant with some small amounts of text, mostly just describing who owns the logos.

Highly recommended.
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3.0 out of 5 stars my wife liked it it just wasnt long enough for her October 31, 2013
Format:Paperback|Verified Purchase
My wife said she liked it but it wouldve been better if it had more pages all in all its good
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5.0 out of 5 stars Great Book! October 2, 2013
By wendy
Format:Paperback|Verified Purchase
Great book, many useful symbols for logo design, really useful and worth to have. All black&white symbols, take color away, it is much more about symbol and shape!
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