Synectics: The Development of Creative Capacity [Hardcover]

William J. J. Gordon (Author)

Product Details

• Hardcover: 180 pages
• Publisher: Harper & Brothers; 1ST edition (June 1961)
• Language: English
• ISBN-10: 0060324309
• ISBN-13: 978-0060324308
• Product Dimensions: 8.2 x 5.7 x 0.8 inches
• Shipping Weight: 7.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,987,518 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

5.0 out of 5 stars The original book on Synectics, by the creator himself!, March 1, 2006

By 

Lee Say Keng "KNOWLEDGE ADVENTURER/TECHNOLOGY... (Ho Chi Minh City/Singapore) - See all my reviews
(REAL NAME)   

This review is from: Synectics: The Development of Creative Capacity (Paperback)

This is the original book on the powerful Synectics problem solving process as created by William J J Gordon in the 50's or 60's. Now, it is classic, but still remains as a masterpiece!

The hallmark of the Synectics process is analogy building and/or metaphorical knowing. It has been involved in the development of many successful commercial products.

The process can be applied in both the educational and business settings.