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7 of 8 people found the following review helpful:
5.0 out of 5 stars
The original book on Synectics, by the creator himself!,
By Lee Say Keng "KNOWLEDGE ADVENTURER/TECHNOLOGY... (Ho Chi Minh City/Singapore) - See all my reviews (REAL NAME)
This review is from: Synectics: The Development of Creative Capacity (Paperback)
This is the original book on the powerful Synectics problem solving process as created by William J J Gordon in the 50's or 60's. Now, it is classic, but still remains as a masterpiece!
The hallmark of the Synectics process is analogy building and/or metaphorical knowing. It has been involved in the development of many successful commercial products. The process can be applied in both the educational and business settings. |
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Synectics: The Development of Creative Capacity by William J. J. Gordon (Hardcover - June 1961)
Used & New from: $114.91
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