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Synectics: The Development of Creative Capacity Hardcover – December 1, 1961


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Product Details

  • Hardcover: 180 pages
  • Publisher: Harper & Brothers; 1ST edition (December 1961)
  • Language: English
  • ISBN-10: 0060324309
  • ISBN-13: 978-0060324308
  • Product Dimensions: 8.2 x 5.7 x 0.8 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #565,845 in Books (See Top 100 in Books)

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10 of 11 people found the following review helpful By Lee Say Keng on March 1, 2006
Format: Paperback
This is the original book on the powerful Synectics problem solving process as created by William J J Gordon in the 50's or 60's. Now, it is classic, but still remains as a masterpiece!

The hallmark of the Synectics process is analogy building and/or metaphorical knowing. It has been involved in the development of many successful commercial products.

The process can be applied in both the educational and business settings.
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2 of 2 people found the following review helpful By Ronald George on October 14, 2013
Format: Paperback
Here is an important book that puts forth an operational theory of creativity, extracted from numerous tape recorded group experiments in vivo, i.e, as they happened, which gave new insight into the underlying psychological factors at work in the formation of new, workable ideas.

As the book states, Synectics theory holds the following hypotheses :

1.Creative efficiency can be markedly increased if we understand the psychological process by which they operate ;

2. in creative process the emotional component is more important than the intellectual, the irrational more important than the rational ;

3. it is these emotional, irrational elements which can and must be understood in order to increase the probability of success in a problem-solving situation.

The theory as I take it has been validated in numerous companies throughout the world. If you're someone who wants to look away from traditional design methodologies and involve a little purpose driven psychology in your company's process of solutions creation, do read this book.
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0 of 3 people found the following review helpful By Terry W. Strong on April 26, 2013
Format: Paperback Verified Purchase
This book was published in 1961. It is obsolete. Its old. The pages are loose and falling out. There are too many modern books out there on creativity that are much better. I paid way too much. Its only worth about $2. Don't make the mistake I made.
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