| ||||||||||||||||||||||||||||||||||||||||||||||||
Product Details
Would you like to update product info or give feedback on images?
|
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
30 of 30 people found the following review helpful:
5.0 out of 5 stars
Great taste, VERY filling...,
By
This review is from: Syrup (Mass Market Paperback)
Syrup is the kind of book that surprises you. Not only was it a new type of fiction for me (corporate politics), but it grabbed my attention from the very start -- two things that I didn't think would go together. I enjoyed the entire concept and laughed and got fired up with every turning page. So, yes, a book that I thought would only be a pleasant time-passer has surprised me. Never again will I look at marketing in the same way.Scat, an unemployed marketing graduate, has come up with a million-dollar new soft drink idea. Immediately taking the reigns, Scat embarks on a mission to make his idea become reality. He markets his idea to the Coca-Cola Corporation, who in turn is very interested and willing to pay big bucks for the trademark rights. Well, if it were only that easy.... Trouble comes in the form of his roommate, Sneaky Pete, who vies for a position on Coke's corporate ladder, sending Scat roadblocks at every turn. New Products Marketing Manager, 6 (her actual name), befriends Scat in his time of need. Sparks begin to fly as revenge is played out in full-force. Reading this book was like the best rollercoaster but without the long lines and unstable equilibrium. Chapters are interspersed with clever marketing snippets that can definitely change the way you think about the products you see advertised on television. Syrup was chock-full of behind-the-scenes scoop of the corporate world and all the dirty tricks that can be played in order to get ahead. Very juicy and hip. Read this novel and be enlightened....
9 of 9 people found the following review helpful:
5.0 out of 5 stars
Barry does it again,
By Lotus Mystique "Lotus Mystique" (Florida USA) - See all my reviews
This review is from: Syrup (Mass Market Paperback)
After reading Jennifer Government and being completely and totally enthralled with the no frills look at the corporate world, I was hooked on Maxx Barry's writing. I set out to find his second title, which actually was written first, Syrup.
From the moment I picked it up, I was hooked. The book is organized in a way that the story is told in a series of events that daisy chain upon one another and the plot never stops. Scat and 6 are well formed characters that exploit various facets of the personas in the book with great flair and subtle charm. Their defiance of all odds keeps you routing for their sucess even in the bleakest of situations. This book is a quick read and a whole lot of fun. You're reading the story of Scat and 6 before you're actually processing the corporate dance in which they are so entwined. I really enjoyed reading this book and can see myself reading it again in no time.
8 of 9 people found the following review helpful:
5.0 out of 5 stars
An addictive, laugh out loud book from start to finish.,
By A Customer
This review is from: Syrup (Hardcover)
Not only did Syrup manage to make me laugh out loud in the first chapter, I read it with a permanent smirk and certainly didn't want to put it down. Having been a victim of advertising many a time, I gained great satisfaction at this comical and satirical look at the lengths Scat, '6' and Sneaky Pete go to in order to create the ultimate consumer product. Especially amusing are their antics to try and stay a step ahead of their knife-you-in-the-back peers. While fun was poked at the marketing industry by often showing the stereotypically shallow side of marketing execs, the eccentricities of each character added to the humour and entertainment value of the novel. All in all, a fantastic read!
Share your thoughts with other customers: Create your own review
|
|
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|