The TAG Heuer Story

TAG Heuer traces its roots to the small Swiss village of St-Imier where, in 1860, a watchmaker named Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision. The company's reputation grew, and Heuer's first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few.
Over the years, Heuer's reputation for gold-standard precision earned the company the privilege of providing official timing services for a number of world-class competitive sporting events, including the Olympic Games, the FIS Ski World Cup, and the FIA Formula 1 World Championships. To this day, TAG Heuer maintains a close association with the world of competitive sports and enjoys a devoted following among sports celebrities and enthusiasts. In 1985, Heuer joined the TAG (Techniques D'Avant-Garde) group, and the TAG Heuer name and logo were created. Now one of the most recognized and sought-after watch brands in the world, TAG Heuer continues its reputation of innovative design and technological excellence, creating prestigious timepieces that are always at the cutting edge of precision, reliability and style.
Product Description
Fine brushed steel case with a black rubber bracelet. Unidirectional titanium carbide bezel. Black dial with luminous hands and dot hour markers hour markers. Minute markers around the outer rim. Luminescent hands and dial markers. Date display at the 6 o'clock position. Small seconds sub dials. Quartz movement. Scratch resistant sapphire crystal. Easy-grip screw-down crown. Circular steel fine-brushed screwed case back. Case diameter: 44 mm. Case thickness: 13 mm. buckle. Water resistant at 200 meters (660 feet). Functions: hours, minutes, small seconds. Tag Heuer Formula One Grande Date Men's Watch WAH1010.BT0717.