Amazon.com Product Description
The TAG Heuer Men's Formula 1 Professional Alarm Watch is designed with superior chronograph timekeeping and durable titanium-carbide construction to keep up with life in the fast lane. The timepiece includes a stainless steel case, a unidirectional black titanium carbide bezel, and a stainless steel link bracelet with a fold-over-clasp-with-safety. A scratch-resistant sapphire window shields the silver dial face, which features black hour markers encircled by a striking white-on-black tachymeter. The face also includes two chronograph subdials, eye-catching watch hands, and a convenient date calendar at the six o'clock position. This Swiss quartz powered timepiece is water resistant to 660 feet.
The TAG Heuer Story
TAG Heuer traces its roots to the small Swiss village of St-Imier where, in 1860, a watchmaker named Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision. The company's reputation grew, and Heuer's first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few.
Over the years, Heuer's reputation for gold-standard precision earned the company the privilege of providing official timing services for a number of world-class competitive sporting events, including the Olympic Games, the FIS Ski World Cup, and the FIA Formula 1 World Championships. To this day, TAG Heuer maintains a close association with the world of competitive sports and enjoys a devoted following among sports celebrities and enthusiasts. In 1985, Heuer joined the TAG (Techniques D'Avant-Garde) group, and the TAG Heuer name and logo were created. Now one of the most recognized and sought-after watch brands in the world, TAG Heuer continues its reputation of innovative design and technological excellence, creating prestigious timepieces that are always at the cutting edge of precision, reliability and style.