Amazon.com Product Description
This multi-function luxury sport watch from TAG Heuer is the perfect timepiece for the business or adventure traveler. The black analog/digital dial is sleek and easy to read, with broad luminous hands pointing to Arabic numerals on the flange, and a bold LCD digital display hugging the lower curve. Practical features include an alarm function, second time zone display, perpetual calendar, countdown function, and 1/100 of a second chronograph. The watch is set in a 37.5 mm case of solid brushed steel and features a unidirectional rotating bezel with engraved hour markers, for safe timing of dives and other limited events. It presents on a smooth black rubber strap embossed with the TAG Heuer name. Other notable features include precise Swiss quartz movement and a highly scratch-resistant sapphire crystal. This watch is rated water resistant to 200 meters.
The TAG Heuer Story

TAG Heuer traces its roots to the small Swiss village of St-Imier where, in 1860, a watchmaker named Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision. The company's reputation grew, and Heuer's first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few.
Over the years, Heuer's reputation for gold-standard precision earned the company the privilege of providing official timing services for a number of world-class competitive sporting events, including the Olympic Games, the FIS Ski World Cup, and the FIA Formula 1 World Championships. To this day, TAG Heuer maintains a close association with the world of competitive sports and enjoys a devoted following among sports celebrities and enthusiasts. In 1985, Heuer joined the TAG (Techniques D'Avant-Garde) group, and the TAG Heuer name and logo were created. Now one of the most recognized and sought-after watch brands in the world, TAG Heuer continues its reputation of innovative design and technological excellence, creating prestigious timepieces that are always at the cutting edge of precision, reliability and style.