Start reading on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Image not available

To view this video download Flash Player


THE FIRST 10 YARDS - The 5 Dynamics of Entrepreneurship and how they made a difference at DHL and other successful startups [Kindle Edition]

Po Chung , Saimond Ip
5.0 out of 5 stars  See all reviews (9 customer reviews)

Print List Price: $29.95
Kindle Price: $9.99
You Save: $19.96 (67%)

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.


Amazon Price New from Used from
Kindle Edition $9.99  
Hardcover $25.61  
Kindle Daily Deals
Kindle Delivers: Daily Deals
Subscribe to find out about each day's Kindle Daily Deals for adults and young readers. Learn more (U.S. customers only)

Book Description

For entrepreneurs to really succeed in the long run in their business ventures, they have to deal with certain fundamentals of entrepreneurship. The Five Dynamics of Entrepreneurship, developed by Po Chung with Saimond Ip, describes the minimum qualities that an entrepreneur must have and tap into in order to build a company that inspires. Po should know; he helped build DHL, the world s most global of global companies. This book, written by two practicing entrepreneurs, taps into the wealth of experience, the stories and the cases, from Asia and the West. More importantly, the authors accomplish what few books out there have, which is to really explore how to survive the first ten yards of a new company and thrive. From the dreamer who wants to launch a business to an MBA student or an executive, this book is for all of them. It addresses the critical factors that determine the success or failure of any new business venture.

Customers Who Bought This Item Also Bought

Editorial Reviews

About the Author

Po Chung took to the entrepreneurial road after obtaining a degree in Fisheries Management and is now globally recognized as the co-founder of DHL Asia Pacific, one of the world s most recognized brands and companies. Together with Saimond Ip, he developed the Five Dynamics of Entrepreneurship. This framework is now a keystone of the curriculum at the Hong Kong University s Centre for Asian Entrepreneurship and Business Values.

Saimond Ip is the Chief Executive Officer of OnePort Limited. After receiving his Ph.D. in Management Information Systems from Cambridge University, he began his career with leading management consulting firm McKinsey & Co. Over the last ten years, Saimond founded five businesses and was the chairman of an e-commerce company listed on the Stock Exchange of Hong Kong.

Product Details

  • File Size: 1183 KB
  • Print Length: 264 pages
  • Publisher: Cengage Learning Asia; 1st edition (December 19, 2008)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0040ZN1XE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #926,501 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?.

Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars A Significant Impact June 28, 2010
Format:Hardcover|Verified Purchase
"The First 10 Yards" has had a profound impact on the success of NewsCertified Exchange (NCE). The founders of NCE purchased "The First 10 Yards" as soon as it was available. NCE's culture is based on the wisdom presented throughout the book. It is mandatory reading for our new hires. If an entrepreneur only has time to read one book this is it.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars This book will save your Startup business! November 20, 2009
I have to say this is the BEST book I've ever read about Entrepreneurship and the content is damn practically useful.

It includes a good balance of both Asian and Western entrepreneurial examples that is rare in most books.
And what's most important is the advice is from REAL successful entrepreneurial veterans, not academics pretending to be entrepreneurs.

Agree 100% with the book that B-schools are not teaching core human values, design and sales.
All the things I learnt from the EMBA classroom is far away from applicability to my entrepreneurial business now.

This book really brings clarity and wisdom to starting your own business and pinpoints where the mistakes are.
Its truly a navigation map for entrepreneurial ventures providing a holistic framework - a book that could save your business!

Especially if you're in VC (venture capital) deep waters now, Po/Saimond tells you exactly why it does not work.
I've seen many friends go down this path during start-up and companies/ex-colleagues gone through M&A (mergers & acquisitions),
these "modern ways" of doing business takes out the humanness and core values that made businesses work in the past.

Po/Saimond are addressing some really profound issues missing in modern businesses taught by B-schools that is
causing some serious repercussions in our financial systems today.

I wish Po wrote this 7 years ago before I started my business.
It could have saved me a lot of time figuring things out myself
and saved many of my friends' businesses from the dot-com bust too!
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent starting point for entrepreneurs June 21, 2009
I really like this book for its fresh take on entrepreneurship and its balanced approach in delivering the message. It helps that the authors are seasoned practitioners in the field and their writing style is easy to read.

Unlike most entrepreneurship books which are either oversimplified or overly academic, this book offers exceptionally well-articulated ideas with plenty of examples; many of them are the authors' personal experience.

The authors put togeter a great practical framework which I can relate with my own experience during the last 3 years of starting my own entrepreneurial venture. The focus on personal qualities of the entrepreneur is definitely not something that is taught in business schools (I have been there myself).

The chapter on sales skills is very well-written. It distills the art and science of sales into few short pages. It will save you time reading many other books on sales (remember that time is a luxury to entrepreneurs).

All in all, a must-read for entrepreneurs, be them wannabes or veterans.
Comment | 
Was this review helpful to you?
By Ed P.
'The First 10 Yards' stands out from other entrepreneurship books because it contains the perfect balance of inspiring stories and practical advice.

For someone like me who finds the real-life stories of entrepreneurs to be the most valuable advice, this book does a masterful job of integrating personal stories of the authors' experiences and well-researched and very relevant examples of many other successful entrepreneurs.

For those looking for structured advice, this book contains great insights and lot of unique recommendations about the importance of sales, the characteristics of early team members, and the key roles of the entrepreneur as strategic designer and tribal patriarch.

I spent most of my career as an early member of several Silicon Valley startups and I'm now 2 years into my own entrepreneurial venture. This book is a great resource for anyone in the early stages of any business venture.
Comment | 
Was this review helpful to you?
5.0 out of 5 stars A truly starting point for small business November 22, 2010
This book changed the way I look at sales and changed the way I look into starting a small business.

I read a lot of books for small business and entrepreneur and I can tell you the best starting point is to start with this book.

While other books for entrepreneur talked about marketing strategies and accounting principles. The first different you can find in this book is it is able to distinguish between sales and marketing. While a lot of people is able to recognize they are two different departments in a company, few are able to understand their difference, especially when a lot of entrepreneur and small business use marketing as a starting point. This book put emphasis on sales and how to make successful sales and is truly required in the first 10 yards of your business. (start in your business)

The examples illustrated are also very useful especially when it comes to a story that Saimond Ip cutting features of a software development in order to start making cash in the shortest possible time. One of the reason that I found it especially useful is because I am also working for a software house. I believe there are many other amazing examples that suit other readers, a wonderful job was done in researching materials to write this book.

Top of my list for small business and entrepreneurship. A Must Buy for start-up business.
Comment | 
Was this review helpful to you?

More About the Author

Discover books, learn about writers, read author blogs, and more.


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category