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THE TYLENOL MAFIA: Marketing, Murder, and Johnson & Johnson (Revised 2nd Edition) [Kindle Edition]

Scott Bartz
3.6 out of 5 stars  See all reviews (59 customer reviews)

Print List Price: $25.00
Kindle Price: $5.99
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Book Description

On September 29, 1982, seven people in Chicago died after taking Extra Strength Tylenol capsules laced with cyanide. Officials have long cited the scarcity of physical evidence and apparent lack of motive to explain why they never solved the Tylenol murders. However, new revelations and information not previously disclosed tell a very different story of a crime that should have been solved.

In a story both fascinating and dramatic in its warnings, The Tylenol Mafia rips away the facade of an investigation that J&J CEO James Burke labeled "A demonstration without parallel of government and business working with the news media to help protect the public." This gripping, meticulously documented expose' unearths the troubling details of an investigation corrupted by well-connected corporate executives and politically motivated government officials who simply buried the truth inside a shadow legal system inaccessible to everyday Americans.
 
Praise for The Tylenol Mafia...
Scott Bartz authored a brilliant piece of investigative journalism that reveals shocking details of what really happened when these tragic Tylenol murders were investigated.
Lesley
Book Reviewer
 
This is such an interesting and horrifyingly revealing read. Having grown up in one of the towns where this heartbreaking tragedy hit, this subject has always been of particular interest to me. It amazes me how much of this case was ignored, mishandled, and covered up. This was a very scary time for so many, and it makes me very angry to realize how the public and the victims were lied to and continue to be lied to about this incident.
kb
Book Reviewer
 
According to the legend - and that's all it is, a fabricated corporate legend - J&J "immediately" pulled Tylenol capsules off the shelves and were "transparent" with the media. Scott Bartz's new book, The Tylenol Mafia, finally blows up these fabrications with a devastating analysis of the 1982 tragedies that killed 7 people.
BRS
Book Reviewer


Editorial Reviews

Review

"The Tylenol Mafia by Scott Bartz is one of the best pieces of journalism I have ever seen. All students of PR and journalism should read it...  This expose' of the No. 1 phony story in PR is long overdue.  -- Jack O'Dwyer, O'Dwyer PR
  
"This is really a story, not of the murders themselves, but of corporate corruption and an American political system that is willing to allow murderers to go free in order to protect corporations from lawsuits."  -- Michael Rivero, "What Really Happened" radio show.
  
It reads like a murder mystery -- WGN-TV Chicago

From the Inside Flap

"This expose' of the No. 1 phony story in PR is long overdue. It is regrettable that major media such as the New York Times, The Economist, Fortune magazine and the Christian Science Monitor continue to refer to the Tylenol tragedy as some kind of "gold standard" for crisis handling. It is the opposite of that--the gold standard of spin and lying."
    -- Jack O'Dwyer, who has covered the PR industry since 1968 after ten years at two of America's biggest dailies--the Chicago Tribune and New York Journal-American.
 
 
"For 29 years now, the FBI and mainstream media have done nothing but make a circus out of this still-unsolved case. We have lost all hope for closure or justice at this point. Finally, Scott Bartz brings to light key evidence that exposes Johnson & Johnson's handling of the Tylenol crisis, not as the gold standard, but as a heavily-connected empire literally getting away with murder. The extremely well-researched facts in The Tylenol Mafia put all the puzzle pieces together from a case that should have been solved within a week."
    -- Michelle Rosen, the daughter of Tylenol murder victim Mary "Lynn" Reiner.
 
 
The Tylenol Mafia is "probably the most threatening book to Johnson & Johnson, the feds, and the media."
    -- Gary Franchi, National Director of Restore the Republic.

Product Details

  • File Size: 802 KB
  • Print Length: 502 pages
  • Page Numbers Source ISBN: 1466206063
  • Publisher: New Light Publishing (April 10, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005P81BO6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #344,146 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
55 of 58 people found the following review helpful
5.0 out of 5 stars Truth told about Tylenol September 29, 2011
Format:Paperback
I've been a lifelong journalist including ten years at the former New York Journal-American and Chicago Tribune and The Tylenol Mafia by Scott Bartz is one of the best pieces of journalism I have ever seen. All students of PR and journalism should read it.
It has thousands of well-documented details by Bartz and excellent logic applied to these details.
I've covered the PR industry since 1968 in our newsletter, magazine and website and have always found the Tylenol story to be a masterpiece of spin although media have swallowed it as the "Gold Standard" for crisis handling.
PR Society of America as well as major media such as the New York Times, Economist, Fortune and Christian Science Monitor must revisit the Tylenol murders and revise their glowing opinions of how J&J behaved.
Bartz offers convincing proof that the issue was not some madman putting poisoned Tylenol bottles back on shelves but the contamination taking place in the distribution chain from J&J through rack jobbers and others who did the actual packaging and delivery to stores.
The "smoking gun" is the death of Lynn Reiner, who had given birth to a son four days earlier in 1982, and who died after taking poisoned Extra Strength Tylenols given to her by the hospital. No "madman" broke into the hospital's pharmacy to spike those capsules. They came from within J&J's distribution chain.
Bartz notes that the odds of families purchasing the exact five bottles of Tylenols that were poisoned over a 300-square mile radius where there were hundreds of stories is a fraction of one percent. Obviously there were hundreds of other poisoned bottles. Many of them were destroyed or turned over to J&J--a bizarre example of entrusting a suspect with the evidence. This turns normal police practice on its head.
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25 of 26 people found the following review helpful
5.0 out of 5 stars A Real Life Horror Story October 6, 2011
By AG
Format:Paperback
This book is disturbing on so many levels. The story would be unbelievable if it were not so meticulously researched and documented. The facts that Scott Bartz sets forth in this book are irrefutable and could have only been uncovered by someone with inside knowledge about how the pharmaceutical industry and Johnson & Johnson works. I commend him for his courage in challenging some very powerful and scary people.
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10 of 10 people found the following review helpful
5.0 out of 5 stars Absolutely Fascinating! October 2, 2011
Format:Paperback|Verified Purchase
How in the world are the authorities and Johnson & Johnson getting away with this? I could not stop reading the book when I first opened it. All of these details and stories I had no idea were even a part of this case. I always thought we would find out who this guy was when he was on his death bed, finally ready to confess to it. But, a worker in a warehouse in the distribution channel? Yes, it completely makes sense now! Once the author introduced the scenario that way, it all started adding up--- like, the "route of the madman" that the FBI offered the media to plaster all over the news. The route was this perfect circle of retail stores the Tylenol killer supposedly went to. Bartz took that info and translated it to a now-obvious theory-- a delivery route from the distributor! Bartz mapped it all out so clearly. The other thought-provoking fact that I thought was amazing was the reward offered was only $100,000, but J&J spent hundreds of millions in marketing to save their product. Why would you offer so little if you wanted to get information from the public so badly? Well, offering $1,000,000 or more would entice people to really dig deep into the facts to solve the case. Then, they would owe the victim's families way more than $1M. I give huge kudos to Scott Bartz for doing something that no one else that I know of has done with this case--- question the reason why this case has not yet been solved and research everything. His detail is beyond impressive. I hope that someone with the badge of authority reads this and goes against the grain to finally solve this for these families... and the consumer.
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9 of 9 people found the following review helpful
5.0 out of 5 stars Everything we were never told October 2, 2011
By kb
Format:Kindle Edition|Verified Purchase
This is such an interesting and horrifyingly revealing read. Having grown up in one of the towns where this heartbreaking tragedy hit, this subject has always been of particular interest to me. It amazes me how much of this case was ignored, mishandled, and covered up. This was a very scary time for so many, and it makes me very angry to realize how the public and the victims were lied to and continue to be lied to about this incident. This book has made me feel extremely gullible for having believed the media and the authorities all these years about what really happened. My hope is that the release of this book opens some eyes. It is well researched and well written, and I would recommend it to anyone. Truly, this is a conspiracy of mega proporation, and it has been cracked wide open with this book.
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24 of 29 people found the following review helpful
5.0 out of 5 stars Corporate & Government Misbehavior October 10, 2011
By MR
Format:Paperback|Verified Purchase
This is an astonishing revelation of how a giant corporation worked closely with the FBI, FDA, local police and the Legal Profession to obstruct justice. I recommend that all those folks involved in the "Occupy Wall Street" demonstrations read this book. It will add fuel to their fire. The primary complaint of "Occupy Wall Street" demonstrators is focused on the behavior of the Financial Community but their outrage should extend to giant corporations and government officials who think they are above the law.
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Most Recent Customer Reviews
4.0 out of 5 stars Not an easy read, but worth the effort
This book is heavy with facts, and it probably would have benefited from cleaner editing. Nonetheless, the facts and the cover up Mr. Read more
Published 2 months ago by Sheila Berry
3.0 out of 5 stars Great book- yet dense
This book is well researched book about the 1982 Tylenol Crisis. It is very dense at a whopping 511 pages, it can be tough to read through the dry patches. Read more
Published 4 months ago by Grace
2.0 out of 5 stars Waste of time
Same points repeated through each chapter. Never seems to try to end the story.
Too many facts gone over and over and over.
Beating a dead horse comes to mind. Read more
Published 9 months ago by Vincent Wyatt
3.0 out of 5 stars The Tylenol Mafia. An interesting case - a boring book
The book is a tedious presentation of interesting facts.
It is not well written, despite the obviously extensive research. Read more
Published 10 months ago by Ian George
5.0 out of 5 stars I Had No Idea This Was So Involved
I lived in Chicago when the Tylenol poisonings took place, and from the media coverage, thought all was well. I had no idea how convoluted the whole McNeil/J&J dealings were. Read more
Published 13 months ago by Lyn Alban
5.0 out of 5 stars A real eye opener
If you want to get mad at the modern day media then by all means, purchase this work. I expect big pharma and J&J to lie, cheat and steal. Read more
Published 13 months ago by J. Rutter
1.0 out of 5 stars Conspiracy Theories from an Ex-employee with an Axe to Grind
Compelling subject, but poorly written. Some interesting facts, but mostly speculation and conjecture from a disgruntled former employee. Read more
Published 13 months ago by user
5.0 out of 5 stars You'll never look at a child-protective medicine cap the same
An excellent look at the reality of the tainted Tylenol scare. I remember when this happened, the news reports, the supermarkets pulling what had become a staple in our lives from... Read more
Published 13 months ago by Mike Fleming
3.0 out of 5 stars Just ok
Lots of facts ,,, but author intent on selling his point ?
Devoid of style heavy on a factual account

Didn't finishb
Published 13 months ago by KA LaMesa
4.0 out of 5 stars good read
I found this subject intense and interesting to read. It however it became tedious with so much data. I am however glad to have read it.
Published 14 months ago by tngrandma5
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More About the Author

Scott Bartz is the author of the TYMURS series:

- TYMURS: The 1982 Tylenol Murders
- TYLENOL MAN: A 30-Year Quest to Close the Tylenol Murders Case
- TYMURS NYC: The 1986 Tylenol Murder (To be published 11/10/12)

Bartz's first book, The Tylenol Mafia: Marketing, Murder, and Johnson & Johnson, was released in 2011. His next book will be a nonfiction narrative in the true crime genre.


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