Ivan Chermayeff A prolific designer, illustrator, and artist, Ivan has created memorable, iconic images for literally hundreds of clients. As a founding partner of Chermayeff & Geismar with Tom Geismar, he has played a significant role in establishing the firm's worldwide reputation. His trademarks, posters, publications and art installations for contemporary buildings are widely recognized and have received nearly every award bestowed by the profession, including gold medals from the American Institute of Graphic Arts and the Society of Illustrators.
Ivan Chermayeff and Tom Geismar are two legendary figures in the world of corporate identity. They created many well-known designs beginning in the 1960s and continuing through the current time. This book is simple in design - mostly one logo per page - but the overall impact of the book is powerful. While the reader will recognize many of the logos shown here, he (she) will come away with the understanding that the best marks are simple. Simplicity works. I buy many design books each year. This is one that I'll treasure for a long time to come.
Chermayeff & Geismar is one of the world's top corporate identity consultancies. This book shows their work over many decades, and even though the "in" styles of logo design have changed greatly since the 1960s, the work shown within these pages is highly inspirational.The quality of the designs shown for both large and small clients is a testimony to the firm's high standards. Simply stated, the book should be on every logo designer's shelf.
as you would expect, most of the designs are very good, but other than a quick self-congratulatory introduction there is no text in this book, just 206 redundant pages of the instantly recognizable logos of very common US corporations which one can see on billboards, buildings and tv screens everywhere anytime. i would have liked at least a brief description of the thought processes of their creation.