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Japanese for "pressure point," Tsubo is a design-driven company founded by British designers Nick O'Rorke and Patrick McNulty in July 1997. Tsubo is designed for the fashion conscious, comfort-driven individual who wants the highest-quality materials along with the highest-quality product. The soles are built with comfort in mind -- all of the styles have the unique cushion oval bubbles strategically placed on the sole at various pressure points of the foot for the highest amount of comfort. These bubbles not only provide comfort, but they also allow you to instantly recognize that these are Tsubo shoes.