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Award-winning author Brian J. Hazelgren is an Adjunct Professor at the University of Utah who has developed more than forty business workshops for small business owners and senior level managers, as well as the author of more than 120 business places. An internationally recognized business planning expert, Professor Hazelgren draws upon his impressive expertise in Tactical Entrepreneur: The Entrepreneur's Game Plan to show aspiring entrepreneurs how to survive and prosper in the cutthroat world of business ownership. Now in an updated second edition, Tactical Entrepreneur discusses the necessary qualities for owning a business (not everyone is willing and able to sacrifice the sheer amount of time and effort required to get a business off the ground!), targeting one's ideal market, the pros and cons of different business structures, how to expand successfully, guidelines for recruiting and hiring, and much more. A wealth of self-testing worksheets and quick-reference resources round out this common-sense get-started game plan to proprietorship.
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I spent the last month going through this book with a vengeance. For someone like me, who wasn't born with business sense, this book is a godsend. Mr. Hazelgren writes in a style that is easily accessible to the layman and provides a wealth of information that is indispensable for anyone who is even toying with the idea of starting or buying a business. I found that the chapters were laid out in a logical progression that made the concepts he presents easy to follow and digest. I found the worksheets he created to be extremely helpful not only in deciding the kind of business(es) I would do well in, but also in determining the place I am at as far as turning my dream into reality. Now that I know where I stand, I can use the great strategy presented in this book to progress from the idea to the planning stage.
Things like creating a business plan, figuring a budget and applying for small business loans, all seemed intimidating. Now I have the information that I need and in a format that I can use. I feel that this book has opened new doors for me, and it will continue to be my first and best source of information in my efforts to become a small business success. Here's to the American dream!