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5.0 out of 5 stars The only one that gets down to real tactics, July 15, 2002
By A Customer
Of all the books out there on marketing and the Internet, this is the practical one. It's not just tactics, but all of the (quite insightful) observations are backed up with something actionable.

If you want to introduce someone to the field or have an expert learn a bunch of new tricks, use this one.

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Tactical Guide to Online Marketing
Tactical Guide to Online Marketing by Tig Tillinghast (Paperback - Feb. 2002)
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