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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
Shel Holtz , John C. Havens , Lynne D. Johnson
Average Customer Review: 4.9 out of 5 stars  See all reviews (8)
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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with... Read More

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