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Tactics: The Art and Science of Success Paperback – November 1, 2002

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About the Author

Edward do Bono is the leading international authority in conceptual and creative thinking and in the teaching of thinking as a skill. He has held appointments at the universities of Oxford, Cambridge, London and Harvard, and Venice, and his instruction has been sought by governments and corporations all around the world.

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Product Details

  • Paperback: 256 pages
  • Publisher: Profile Business (November 1, 2002)
  • Language: English
  • ISBN-10: 1861975376
  • ISBN-13: 978-1861975379
  • Product Dimensions: 5.1 x 0.6 x 7.8 inches
  • Shipping Weight: 7 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,493,424 in Books (See Top 100 in Books)

More About the Author

Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.

He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series.

Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.

Customer Reviews

Most Helpful Customer Reviews

31 of 32 people found the following review helpful By Lee Say Keng on September 19, 2006
Format: Hardcover
This book has been written more than twenty years ago. The principal theme of the book is the exploration of success principles.

The only unusual aspect of this book is that it has been written by Edward de Bono, the man who introduced 'Lateral Thinking' to the world. Unlike most of his earlier books, about twenty of them prior to this particular one, which often put forward his thoughts, provocations, insights & suggestions for the betterment of human thinking, this one explores the valuable lessons that might be learned from some unusually successful people.

A ragtag group of successful people across diverse spheres of activity has been interviewed for his book. They include, to name a few: Malcolm Forbes, Herman Kahn (the man who created 'Thinking the Unthinkable'); Paul MacCready (the man who created the man-powered flying machine, Goassamer Albatross); Mark McCormack; Sir Clive Sinclair (the maverick multi-millionaire inventor); Jackie Stewart (former Grand Prix driver); Sting; Werner Erhard (what a surprise, as he has been a controversial figure from the human potential movement in the 70's); Rafer Johnson (Olympic decathlon medalist in the 60's);

At the end analysis, the author does not narrow down 'success' to a single definition. He more or less summarises 'success principles' as complex constellations of factors & characteristics. He leaves them to the reader to assemble in any way he/she wants.
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29 of 31 people found the following review helpful By Sanjay Agarwal on August 20, 2000
Format: Hardcover
Edward de Bono has contributed a lot to our understanding of the human thinking process. He has written prolifically, thus diluting the quality of his writing. Some of his books have been very good -- others have been forgettable. This one is unforgettable.
de Bono intereviewed 50 successful persons across the world, in different areas of human endeavor (sports, business, arts...). Basically this book is a compilation of those interviews -- but, oh, what a compilation! de Bono weaves in and out of the interviews, adding his insights, isolating strands of thought, and putting them together. The result is rewarding, refreshing and thought-provoking.
de Bono's conclusion? You can not become successful by copying others. Identify your own interests and strengths. Work on those. Enjoy your work. Life will reward you.
His unique word-graphs and line drawings add more oomph to an already powerful delivery.
I bought this book about 15 years ago - and started a small book-buying spree in the office. It was a paperback, so I had it bound in leather. I have returned to it again and again, whenever I got stuck in a groove or was up against a dead-end. Each time this book provoked me into a new insight and helped me (magically?) find a new way out...
If there is one book about work that you must read, let it be this one. And if there is a colleague you like, give it as a gift.
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12 of 12 people found the following review helpful By Rob Hodgson on November 29, 1999
Format: Hardcover
As with all of Dr de Bono's books this one is very thought provoking - in fact I have read it a number of times and each time am able to come away with another insight.
Success, Dr de Bono shows, has more than one interpretation but at the heart it is how you define it. The average middle-class father who raises his children in a stable and secure environment yet does not stand out amongst his peers can be viewed as much a success as Bill Gates is.
Dr de Bono analyses the source of success to try and establish if there are certain traits and/or pre-requisites for success. Fortunately he shows that there are not but rather that success is a combination of many factors that combine to open a window of opportunity to each of us, but if we hesitate or insulate ourselves from being open to this opportunity, then it will be forever lost.
A thoroughly enjoyable book that is written in a very readable style. I would recommend this as compulsary reading for anyone that is a teenager or older.
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11 of 13 people found the following review helpful By T SANTOSO on September 30, 2002
Format: Hardcover
This book is not as famous as SIX THINKING HAT, and the LATERAL THINKING, which is the landmark of de bono. But it is always interesting to read the bono's book. It has great thinking-insights that can help you think and understand thinking better.
There is an interesting about success, which de bono said usually are beacuse of one or more of the 4 reasons: 1.LUCKY, 2.A LITTLE MAD, 3. VERY TALENTED, 4. YOU ARE IN RAPID GROWTH FIELD.
The book talks about success and how you can achieve it. It is an interesting read and should be useful for everybody.
A lot of the materials are based on de Bono's research of a lot of successful people.
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Format: Paperback
Edward de Bono’s book Tactics is a thoroughly empirical study on the subject of success and the various factors that contribute to a person experiencing success. Together with a team of researchers, fifty-five highly successful people from business, finance, sports, art and fashion were interviewed.

The excerpts of these interviews together with the author’s very original classification of success into various categories and subcategories make the core of this most unusual and highly readable book. To be true, the book is a treasure! The information you get out of it is among the most valuable you can obtain not only for your business career but for your life as a whole. Most of the people interviewed show really uncommon views, high originality, and a daring, non-conventional, high-spirited, intelligent and bold approach to life, an approach that is never, in this form, taught or encouraged in school or university.
Let me start this review by having a look at the main characteristics that the author found to be valid for success in life and business:
—Creative style;
—Energy, drive and direction;
—Confidence and self-confidence;
—Stamina and hard work;
—Ability to cope with failure;

These were found to be the positively stimulating factors of success. Interestingly, not only the positive stimulants such as power, money or self-image were found to be contributing to success but also negative stimulants such as anxiety. It is interesting that with successful people the anxieties are propellant rather than retardant. The anxieties push the entrepreneur forward rather than hold him back. There does not seem to be a search for the easy way or for security as such.
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