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E-Tailing [Paperback]

Bernadette Tiernan (Author)

4.4 out of 5 stars See all reviews (12 customer reviews) |

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Book Description

Publication Date: November 1999

Provides instruction on how to incorporate e-commerce into your business plan with a detailed approach, offer customers optimal service and minimal risk, implement techniques unique to Internet business, and learn from the failures and successes of many well known companies.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Provides instruction on how to incorporate e-commerce into your business plan with a detailed approach, offer customers optimal service and minimal risk, implement techniques unique to Internet business, and learn from the failures and successes of many well known companies.

Product Details

Paperback: 278 pages
Publisher: Dearborn Financial Publishing (November 1999)
Language: English
ISBN-10: 1574101293
ISBN-13: 978-1574101294
Product Dimensions: 8.7 x 7.2 x 0.7 inches
Shipping Weight: 1.1 pounds

Average Customer Review: 4.4 out of 5 stars See all reviews (12 customer reviews)

Amazon Best Sellers Rank: #2,953,488 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Bernadette Tiernan Page

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

12 Reviews

5 star:		(9)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.4 out of 5 stars (12 customer reviews)

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Most Helpful Customer Reviews

13 of 14 people found the following review helpful:

5.0 out of 5 stars E-Tailing is a Must-Read for All Businesses, November 10, 1999

Kim Carrillo (California) - See all my reviews
(REAL NAME)

This review is from: E-Tailing (Paperback)

"E-Tailing" is a great book for any business owner who wants to have a better understanding of electronic commerce. I have had a web site for three years, but now have a new understanding of the elements that create a stronger online presence. Bernadette Tiernan has successfully managed to address e-tailing in an easy-to-understand and comprehensive manner. I have specialized in business planning for many years and would advise every business teacher and student, and business owner to familiarize themselves with and utilize the concepts presented in "E-Tailing". Kudos for doing a great job of addressing a difficult subject.

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7 of 7 people found the following review helpful:

5.0 out of 5 stars Grow your E-tailing business with this book, December 22, 1999

Michael Appleton (Allendale, NJ) - See all my reviews

This review is from: E-Tailing (Paperback)

Bernadette Tiernan has done a masterful job of organizing the very complicated and fluid subject of E-Tailing. The landscape of e-commerce shifts on an hourly basis but the fundamental elements of success identified and explained in Ms. Tiernan's book will not change. This book is a must read for any E-Tailing Entrepreneur. Even if you already have a website for you business I recommend reading this book if you want grow you business via the web.

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6 of 6 people found the following review helpful:

4.0 out of 5 stars E-Taling for the consumer, December 15, 1999

Loretta Staudt (Washington, DC) - See all my reviews

This review is from: E-Tailing (Paperback)

As a non-business person, though a consumer, I found Tiernan's book helpful to learn the ins and outs of using the internet as a tool for both personal and professional retail use. It is readable and easily understood so that you can put it to use.

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Most Recent Customer Reviews

5.0 out of 5 stars The book for businesses with an eye on e-trade
Among other books I have purchased on E-trade, I found E-tailing to be the best no-nonsense guide in taking you from basics to the full e-trade business set up. Read more

Published on August 27, 2000 by Cengiz Arsay

3.0 out of 5 stars It does not tell you how to start.
I was looking for a book that could tell me how to start selling on the Internet, and this wasn't it. If you have $100,000. Read more

Published on June 27, 2000

5.0 out of 5 stars Sound, effective, informative, profitable reading.
Bernadette Tiernan's e-tailing will teach the reader, step-by-step, how to incorporate e-commerce into his or her business plan. Read more

Published on June 4, 2000 by Midwest Book Review

5.0 out of 5 stars Invaluable Tool For Cyber Commerce
Ms. Tiernan has written a very helpful guide for this exploding segment of the American economy. I found her insights into incorporating e- commerce into an established business... Read more

Published on April 18, 2000 by larry brady

5.0 out of 5 stars Invaluable tips based on actual business examples.
Bernadette Tiernan's E-Tailing joins a host of new titles addressing internet retailing. This differs in that it assumes a business structure is already working and tells how to... Read more

Published on April 5, 2000 by Midwest Book Review

5.0 out of 5 stars A STRONG RECOMMENDATION FROM A RADIO BUSINESS PROGRAM HOST
Once again Bernadette Tiernan has taken a complex and potentially daunting subject, albeit one that many professionals consider vital, and presents it to us in a clear, organized,... Read more

Published on March 16, 2000 by Vincent dePaul Lombardi, Direc...

5.0 out of 5 stars The perfect travel guide for the e-commerce traveler
Intimidating issues concerning the e-commerce revolution are resolved for small business owners when they follow Tiernan's insightful directions and explanations. Read more

Published on March 15, 2000 by Kathleen Zawryt

1.0 out of 5 stars You got to be kidding
This book tells you absolutely nothing about setting up an E-commerce site. It wouldn't even qualify as a good glossary. Read more

Published on March 9, 2000 by Rhonda Zirbel

5.0 out of 5 stars Requisite Introduction to Online Retailing
Clearly conveys the opportunities of online retailing. I found chapter 6 (10 steps of implementation), chapter 10 (security) and an appendix full of accessible resources to be... Read more

Published on January 2, 2000 by John Burke

› See all 12 customer reviews...

Inside This Book (learn more)

First Sentence:
"The real movers and shakers are pointers and clickers," proclaimed an ad for the Wall Street Journal Interactive Edition. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Levi Strauss, New York, America Online, Eddie Bauer, Jupiter Communications, Main Street, New Jersey, Digital Middlemen, Victoria's Secret, Implementing E-Commerce Strategies, Open Market, Sun Microsystems, Cyberian Outpost, Dell Computer Corporation, Facets of Electronic Markets, United States, Blue Mountain Arts, Cisco Systems, Netscape Communications Corporation, Deb Zeyen, Hot Bot, Maura White, Peter Levitan, Small Business Administration, The Abilene Network

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Citations (learn more)

This book cites 12 books:

Sun Microsystems by Vault Reports on page 4, page 58, and page 101
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy on page 4, and Back Matter
The Global Entrepreneur Second Edition by James F Foley on page 109, and Back Matter
The Global Entrepreneur: Taking Your Business International by James F. Foley on page 109, and Back Matter
Buffalo Bills by C. W. C. Sports Inc. on page 4

See all 12 books this book cites

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