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Take Charge Product Management: Take Charge of Your Product Management Development; Tips, Tactics, and Tools to Increase Your Effectiveness as a Product Manager Paperback – July 30, 2010


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Product Details

  • Paperback: 230 pages
  • Publisher: Actuation Press (July 30, 2010)
  • Language: English
  • ISBN-10: 0615379273
  • ISBN-13: 978-0615379272
  • Product Dimensions: 6 x 9 x 0.5 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #129,845 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

Contents

Acknowledgements

Chapter One: Your Mission, Should You Choose to Accept It...

Minting Product Managers
What Exactly Is Product Management?
About This Book
Chapter One's Tips for Taking Charge

Chapter Two: The Role of a Product Manager

Your Responsibilities as a Product Manager
Challenges You Can Expect to Encounter
Skills to Succeed
Balancing Competing Priorities
Consensus Building and Cross-Functional Teams
Chapter Two's Tips for Taking Charge

Chapter Three: Key Activities to Help You Succeed

Immerse Yourself in Your Organization's Objectives
Understanding Your Company's Growth Stage and Its Impact
Different Product Management Approaches
Chapter Three's Tips for Taking Charge

Chapter Four: Establish Firm Footing

Begin by Taking an Inventory
Informally Survey Your Internal Constituents
Developing a Preliminary Plan (Hypothesis)
Chapter Four's Tips for Taking Charge

Chapter Five: Formulate a Winning Approach to the Market

Develop a Vision for Your Offering
Justify with a Solid Business Case
Vest Your Organization
Chapter Five's Tips for Taking Charge

Chapter Six: Moving from Vision to Execution

Product Lifecycle Management (PLM) Framework
Product Decision-Making Framework
Leveraging Cross-Functional Teams at this Phase
Developing Product Roadmaps
Chapter Six's Tips for Taking Charge

Chapter Seven: Product Development

Staying in Sync with the Development Team
Further Defining Requirements
Maintaining Flexibility
Iterating with Customers
Supporting the Product Launch
The Emergence of Agile
Chapter Seven's Tips for Taking Charge

Chapter Eight: Never Take Your Eye Off the Market

Market Dynamics and Competitive Analysis Frameworks
Develop a System to Capture Near Real-Time Market Information
Chapter Eight's Tips for Taking Charge

Chapter Nine: Documenting Results

Objective Data is Essential for Your Success
Make the Shift to Proactive Product Management
Leaving Documentation Behind for Those Who Follow
Chapter Nine's Tips for Taking Charge

Epilogue

Index

From the Introduction

One of the best aspects of writing a book is being able to tell a story from the perspective of the way things should work. This book follows the exploits of Sean Knight, a fictional product manager who works at a fictional company called Alpha Technology Ventures. I based Sean's evolution throughout the book on my observations over the years, learning what does and doesn't work in product management. Many of these insights have come through my own trial and error and ultimately from leading others who shared my passion for the field.

Product management is a function that few, if any, individuals ever trained in until they found themselves in the position. As I write this book, a good friend and colleague, who has been in project management his entire professional career, has just been asked to assume the title of Vice President of Product Management. I've written this book to help anyone who finds themselves in a similar position, regardless of whether they just came out of college or, like my friend, have been a top-achieving professional for years.

From the Back Cover


Unlock your product management potential and achieve breakthrough performance for your products and company! 
 
If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. 
 
Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value.
 
Learn how to:
 
·         Understand what's expected of you at each stage of your company's growth
·         Add value to your organization by understanding your executives' expectations
·         Evaluate the range of product management approaches available
·         Gather the mission-critical information you need to succeed
·         Develop an effective vision for your offering
·         Align your organization behind your product decisions
·         Form cross-functional teams and synchronize with the development team
·         Shift from reactive to proactive product management
·         Document your results
 
About the Author
 
Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.

More About the Author

Greg Geracie is a recognized thought leader in the field of product management and the President of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Actuation Consulting provides popular training courses for product managers and product teams and publishes the Study of Product Team Performance annually.

Greg is also the author of the global best seller Take Charge Product Management and led the development of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK) as editor-in-chief. He is also an adjunct professor at DePaul University's College of Computing and Digital Media where he teaches graduate and undergraduate courses on high-tech and digital product management.

Greg is a regular contributor to a wide variety of industry publications and a former board member of the Business Architecture Guild. As a Guild member Greg actively contributed to the development of the product chapter of the BIZBOK™ Guide. Greg has also been asked to contribute his product management expertise to a growing list of other professional bodies of knowledge, including the Institute of Electrical and Electronics Engineers (IEEE) first ITBOK and the latest BABOK Guide.

Greg's articles have been published by the Silicon Valley Product Management Association, the Boston Product Management Association, the Association of International Product Marketing and Management, Project Times, the American Society for the Advancement of Project Management, the International Project Management Association, and the Business Analyst Times.

Greg earned his undergraduate degree from the University of Vermont and continued his executive education at Harvard University, the Massachusetts Institute of Technology (MIT), and the Wharton School.

You can learn more about Greg and Actuation Consulting at www.ActuationConsulting.com.

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Product Manager on January 29, 2012
Format: Paperback Verified Purchase
If you are new to Product Management then this book is the best place to start. It is powerful and heavy hitting on explaining the ins and outs. By far you will gain more knowledge from reading the book than any expensive product management training course.
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5 of 5 people found the following review helpful By Rizwan Mohammed on November 22, 2012
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This is a great book. Greg did a great job in taking a product manager like me from beginning to end of a PLM. The best part is that this book does not talk only about processes and methodologies but it also takes the reader on a journey that Sean takes as a product manager. Thank you Greg.
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5 of 5 people found the following review helpful By Sanktba on October 2, 2012
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I have recently been placed into a product management role and can't tell you how valuable this book has been in helping me move forward effectively and efficiently in my new role.
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4 of 4 people found the following review helpful By Jason on September 6, 2012
Format: Kindle Edition Verified Purchase
Many Product Managers find themselves in this role by accident and unless there is a solid Product Management structure already in place, it's very hard to know just where to start, or even what to start with. This book does a great job in putting a sense of order on what are the first steps to take and what the longer term vision and purpose of the role is.

As a Product Manager for several years I found it refreshing to go back and validate things I have been doing and pick up tips on where to strengthen the activity of the role.

I gave four stars as I bought the Kindle version and the diagrams are nearly unreadable.

Apart from that I'd strongly recommend to new, and old, Product Managers.
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3 of 3 people found the following review helpful By GEORGE HECHTEL on September 11, 2010
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"Take Charge Product Management" is a great resource for both new and experienced product managers. The book is clearly directed at product managers that provide direction for intangible products although there are many aspects of the content that would benefit product managers in all industries. While Geracie's characters are fictional it is clear that the interactions are drawn from true life experiences. Geracie combines theory with practical advice on the real world challenges faced by product managers such as the need to be sensitive to the organization's size and culture.

Even though I am an experienced product manager I found many of the concepts in the book both new and thought provoking. Of particular interest to me was the "influence map", product scorecards, and "Agile" development. A very useful aspect of the book is that key concepts are summarized in separate information boxes throughout the book. This allows for a quick refresher of these concepts with only a small investment of time.

I would also suggest that this book would be a valuable addition to a MBA reading list. There are few schools, outside of MIT, that offer classes focused specifically in this area.

I am looking forward to the next book in the series!
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3 of 3 people found the following review helpful By phaskitt on March 1, 2013
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While I would say this book is more geared to the new Product manager, I found it to be an excellent description of the cross-functional responsibilities and human interaction skills required to be a successful Product manager. I suspect in many cases this book serves to reinforce what many in cross functional roles already know, but have not coalesced into a job title.
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3 of 3 people found the following review helpful By Arul on November 27, 2012
Format: Kindle Edition
This is a good book for someone new to product management. It explains what is expected of a product manager and provides guidelines on how to go about doing it.
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1 of 1 people found the following review helpful By Marisol Oliva on June 6, 2013
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I am still reading this book and as I go along, I am taking notes on the side in order to review them later; it is an easy book to read and gives you a sense of what Product Management is all about. Every company has its own systems, but at least you know what to do since day one on this new job position.

My expectations are that I could understand the role even better as if I was learning on the fly.
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