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Chapter One: Your Mission, Should You Choose to Accept It...
Minting Product Managers
What Exactly Is Product Management?
About This Book
Chapter One's Tips for Taking Charge
Chapter Two: The Role of a Product Manager
Your Responsibilities as a Product Manager
Challenges You Can Expect to Encounter
Skills to Succeed
Balancing Competing Priorities
Consensus Building and Cross-Functional Teams
Chapter Two's Tips for Taking Charge
Chapter Three: Key Activities to Help You Succeed
Immerse Yourself in Your Organization's Objectives
Understanding Your Company's Growth Stage and Its Impact
Different Product Management Approaches
Chapter Three's Tips for Taking Charge
Chapter Four: Establish Firm Footing
Begin by Taking an Inventory
Informally Survey Your Internal Constituents
Developing a Preliminary Plan (Hypothesis)
Chapter Four's Tips for Taking Charge
Chapter Five: Formulate a Winning Approach to the Market
Develop a Vision for Your Offering
Justify with a Solid Business Case
Vest Your Organization
Chapter Five's Tips for Taking Charge
Chapter Six: Moving from Vision to Execution
Product Lifecycle Management (PLM) Framework
Product Decision-Making Framework
Leveraging Cross-Functional Teams at this Phase
Developing Product Roadmaps
Chapter Six's Tips for Taking Charge
Chapter Seven: Product Development
Staying in Sync with the Development Team
Further Defining Requirements
Iterating with Customers
Supporting the Product Launch
The Emergence of Agile
Chapter Seven's Tips for Taking Charge
Chapter Eight: Never Take Your Eye Off the Market
Market Dynamics and Competitive Analysis Frameworks
Develop a System to Capture Near Real-Time Market Information
Chapter Eight's Tips for Taking Charge
Chapter Nine: Documenting Results
Objective Data is Essential for Your Success
Make the Shift to Proactive Product Management
Leaving Documentation Behind for Those Who Follow
Chapter Nine's Tips for Taking Charge
From the Introduction
One of the best aspects of writing a book is being able to tell a story from the perspective of the way things should work. This book follows the exploits of Sean Knight, a fictional product manager who works at a fictional company called Alpha Technology Ventures. I based Sean's evolution throughout the book on my observations over the years, learning what does and doesn't work in product management. Many of these insights have come through my own trial and error and ultimately from leading others who shared my passion for the field.
Product management is a function that few, if any, individuals ever trained in until they found themselves in the position. As I write this book, a good friend and colleague, who has been in project management his entire professional career, has just been asked to assume the title of Vice President of Product Management. I've written this book to help anyone who finds themselves in a similar position, regardless of whether they just came out of college or, like my friend, have been a top-achieving professional for years.
See all Editorial Reviews
Unlock your product management potential and achieve breakthrough performance for your products and company!
If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.
Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value.
Learn how to:
· Understand what's expected of you at each stage of your company's growth
· Add value to your organization by understanding your executives' expectations
· Evaluate the range of product management approaches available
· Gather the mission-critical information you need to succeed
· Develop an effective vision for your offering
· Align your organization behind your product decisions
· Form cross-functional teams and synchronize with the development team
· Shift from reactive to proactive product management
· Document your results
About the Author
Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.
Great resource! Easy to understand, practical, and full of great advice.Published 3 months ago by JC
Great! Easy read with solid advice. Unlike most professional books it wasn't boring or packed with useless theory.Published 9 months ago by MarcN
a great go to guide for beginning a role in product management.Published 12 months ago by Anthony Nater
I am still reading this book and as I go along, I am taking notes on the side in order to review them later; it is an easy book to read and gives you a sense of what Product... Read morePublished on June 6, 2013 by Marisol Oliva
The contents of this book definitely deserve five stars. But the kindle version is bad at displaying graphs. Read morePublished on February 6, 2013 by Charlie Xiao
A bit of how-to information would make this book more useful. Nevertheless, it gives a good starting knowledge of the subject.Published on January 16, 2013 by Alexey Leshchenko
The author gives here a step-by-step approach on how to tackle (new and present) product management from start to finish. Read morePublished on August 5, 2012 by Caufrier Frederic