The narrative emphasizes the need to overcome the importance of self (the E in ego) in making decisions and formulating plans, to produce activity that allow you to GO. The authors claim that this action is mandatory to proceed to one's most desired goals.
Associated with this eviction of the E, is the need to listen to "your inner voice", which may be stifled by this E factor, because it represents much of your past learning. As such, it may lead you to follow stylized patterns, and perform acts not necessarily in your best interest. You may be afraid to follow "your gut feeling" that, the author's claims, will more often provide the correct answer. "Keeping your options open's in this manner, "will allow unexpected ripples to spread from the simple choice of using your intuition and allowing creativity".
Also associated with loss of the E, they set forth numerous other suggestions, such as treating everyone as an equal, establishing mutual respect (because this permits agreements to be made), and negotiation, instead of engaging in conflicts that prove nothing and go nowhere. In these negotiations, they advocate establishing ground rules in a friendly manner, but with firmness, never letting go of your integrity. Being honest with you, and with others, in these negotiations, also is paramount to build trust.
The authors advocate application of these ideas to business, and an approach with the idea that "business is having fun while making money." Thus, even a failure should be looked upon only as a challenge because a set-back of this nature can "open the door to undreamed of success", if you "will walk through the door."For emphasis, they even offer the amusing, and most thought-provoking old adage "If you wind up with a lemon, make lemonade."
The book is replete with examples of how these and many others of their ideas have worked for the authors in life, in business, and even have been applied to the solution of health problems. So, in summary, I should say that, although many of the examples cited are the result of beneficial serendipity, or just plain old good luck, the Govans have put together an interesting, up-beat, presentation that many individuals could find very helpful. -John H. Manhold, Fascinatingauthors.com Powerful Secrets to Prosperity, Relationships, Healing and FUN!
I liked this book for the simple reason it actually mostly made sense. One of the biggest obstacles facing us is our interactions with others. It is easy to offer the sage advice of how you treat people governs their reciprocity. There are many exceptions, and I could happily write a book about them based on my adventures here with Blogger News. But for the most part, I am in agreement with the authors. Life is not a challenge, it is an opportunity.
One of the biggest personal issues when trying to move forward in business or indeed just life in general is our own ego. Jerry and Donna Govan have some great ideas on how to take the E out of ego and go.
One of the aspects that I did enjoy about this book is that rather than talk in hypothetical terms the authors use their own real life examples. To say the least Jerry has an entrepreneurial streak in him, there must be something in his genes! At one time or another he seems to have been involved in many diverse business interests, from manufactured housing, Mexican restaurant chains, and even a bit of faith healing, this is a guy who gets around.
Jerry Govan has spent his life creating business enterprises, not all have been successful, but Jerry is nothing if not resilient. A fine example of the saying ‘when one door closes, another door opens". Some might just label him an optimist, but that would be incorrect. What the book reveals is a man with drive, a drive to succeed, but also a drive to help others at the same time.
Many of the anecdotes in Take The E Out Of Ego reveal a deeply caring man. Many of his triumphs were also triumphs for those around him. Even when things were not going well Jerry Govan took it in good humor, and adopted an approach that I have certainly also used over the years. The saying "give to get" is so true, in desperate need of a project, rather than work the phones day and night, Jerry Govan volunteered his time for a worthwhile cause. I am always amazed at how well this seemingly asinine idea works! In fact I will share two stories with you, I found myself in a new city and had no job, and the want ads in the paper drew a blank, a little bit -Simon Barrett, bloggernews.net