Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.
Tim Williams is a career marketing professional who leads Ignition Consulting Group (www.ignitiongroup.com), a business consultancy devoted to helping professional service firms create and capture more value.
As a recognized thought leader in the advertising and marketing industry, Tim is a frequent speaker and presenter for business organizations worldwide. Based on his expertise in the area of building differentiated brands, Tim has been interviewed by such diverse newsgathering organizations as The Economist, Bloomberg News, The Guardian, Toronto Globe & Mail, Japan's Nikkei News, and other business publications ranging from Europe to Australia.
Tim is also a Senior Fellow of the VeraSage Institute (www.verasage.com), a think tank devoted to revolutionizing the way professional service firms price and value their services. As an adviser in this area, Tim has worked with major advertising agencies, agency holding companies, Fortune 500 marketers, and national and international trade associations.
He began his career on Madison Avenue working for large multinational advertising agencies and later served as president and CEO of several mid-size independent firms. As the leader of Ignition Consulting Group, Tim now advises the leaders and managers of professional knowledge firms on the development and execution of positioning strategies.
