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Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out [Paperback]

by Tim Williams
4.8 out of 5 stars  See all reviews (12 customer reviews)

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Book Description

August 31, 2005 1887229256 978-1887229258 1st
Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.

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Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out + Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success + The Win Without Pitching Manifesto
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Editorial Reviews

About the Author

Tim Williams is founder of Ignition. As a recognized thought leader in the advertising and marketing business, he is a frequent speaker and presenter for organizations such as the American Association of Advertising Agencies, Association of National Advertisers, American Advertising Federation, and agency and business networks throughout North America and Europe.

He is the author of the book - Take a Stand for Your Brand - currently ranked by Amazon as one of the top ten books on brand building. His management series booklet - Defining the Agency Brand - published by the American Association of Advertising Agencies, is considered to be standard for agency brand development. Tim is also a Senior Fellow of the VeraSage Institute, a think tank devoted to transforming the way professional service firms price and value their services. As an adviser in this area, he has worked with major agencies, agency holding companies, Fortune 500 companies, and national and international associations.

Tim is a regular contributor to leading trade and business publications, including Advertising Age, Adweek, Admap, and Communications Arts. He also authors - Creating Value - a quarterly publication dedicated to changing the paradigm of how agencies provide value to their clients.

Before forming Ignition, Tim was president of nationally-ranked R&R Partners (creators of the - What happens here, stays here - campaign for Las Vegas) and was also co-founder of his own firm, Williams & Rockwood, now known as Richter 7. The agencies under Tim's leadership have earned recognition in top national and international competitions including The One Show, the Communications Arts Advertising and Design Annuals, the Clio Awards, the Cannes Film Festival, and the National Addy's.

He spent his early career in New York and Houston working at multi-national agencies including Ogilvy & Mather and Marsteller, and has led efforts for a variety of well-known brands such as Compaq, CBS, American Express, IBM, National Public Radio, Hummer, and Novell.

Product Details

  • Paperback: 213 pages
  • Publisher: Copy Workshop; 1st edition (August 31, 2005)
  • Language: English
  • ISBN-10: 1887229256
  • ISBN-13: 978-1887229258
  • Product Dimensions: 0.8 x 7.5 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #524,988 in Books (See Top 100 in Books)

More About the Author

Tim Williams is a career marketing professional who leads Ignition Consulting Group (www.ignitiongroup.com), a business consultancy devoted to helping professional service firms create and capture more value.

As a recognized thought leader in the advertising and marketing industry, Tim is a frequent speaker and presenter for business organizations worldwide. Based on his expertise in the area of building differentiated brands, Tim has been interviewed by such diverse newsgathering organizations as The Economist, Bloomberg News, The Guardian, Toronto Globe & Mail, Japan's Nikkei News, and other business publications ranging from Europe to Australia.

Tim is also a Senior Fellow of the VeraSage Institute (www.verasage.com), a think tank devoted to revolutionizing the way professional service firms price and value their services. As an adviser in this area, Tim has worked with major advertising agencies, agency holding companies, Fortune 500 marketers, and national and international trade associations.

He began his career on Madison Avenue working for large multinational advertising agencies and later served as president and CEO of several mid-size independent firms. As the leader of Ignition Consulting Group, Tim now advises the leaders and managers of professional knowledge firms on the development and execution of positioning strategies.

Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Lots of how to packed into this book April 25, 2008
Format:Paperback|Verified Purchase
I get frustrated when I read a business book that is long on theory and short on practicality. After you have convinced me of the value of a new idea -- show me how to implement it. This book delivers at that level.

Not only does the author put the spotlight on the value of really creating a great agency brand, but then he tells you how to do it.

Well worth the read.
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5.0 out of 5 stars Fantastic book on agency building February 6, 2014
By Graham
Format:Paperback|Verified Purchase
This is a book about advertising and marketing agencies but that doesn't mean you can't benefit from it. If you're in marketing or have your own business you can still benefit. This book focuses on discovering where your expertise lies and how to focus on it without fear of losing business because you're not doing everything. Doing what you do really well and focusing on it provides so many benefits including a better income stream.
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5.0 out of 5 stars Amazing June 10, 2013
Format:Kindle Edition|Verified Purchase
I have been following Tim Williams for sometime and I must confess this is the real deal. The book in my opinion is perfection. If you are interested in learning about brands this is the book for you. Every single page feels like gospel and is written in a very readable manner.
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5.0 out of 5 stars Tim gets it October 25, 2011
Format:Paperback
Tim has been there, so this book is long on both theory and practice. My copy is highlighted and dog-eared. Heard him speak at a 4As conference. He has the goods. The book is a good investment in your future.
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5.0 out of 5 stars What we all sorta know but don't do! July 7, 2009
Format:Paperback
I felt that Tim did an outstanding job with this book.

"Take A Stand For Your Brand" is a must read if you provide professional services in the Advertising & Marketing industry. I purchased this book for every member of our leadership team and we just went through our first group work shop on re-branding our firm. It's funny how we all know the information in this book in some fashion, but Tim did a great job in outlining the process for an agency to follow.

I hope others find insight, inspiration & success in this book.
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5.0 out of 5 stars Must read! November 11, 2008
Format:Paperback
Any agency personnel that are serious about running an effective agency and new business development needs to read this book immediately!
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Most Recent Customer Reviews
5.0 out of 5 stars I love this book. Whoever involve with advertising agency or teaching...
I love this book. Whoever involve with advertising agency or teaching abt this must hv one. I'm an instructor of the university n each abt advertising management strategy. Read more
Published 6 months ago by patamaporn netinant
4.0 out of 5 stars The only book of its kind that I could find
"Take a Stand for Your Brand" is a comprehensive summary of all the things that small and mid-size ad agencies should be thinking about. Read more
Published on November 10, 2008 by Paul Sage
5.0 out of 5 stars TAKE A STAND FOR YOUR BRAND
Excellent approach to understanding what is really important in defining your Marketing Agency (Advertising, Design, Public Relations). Read more
Published on September 1, 2008 by Alejandro Trevino
5.0 out of 5 stars Practice What You Preach
A call to agencies to put into practice what they preach. Put a stake in the ground and stand for something, a point of differentiation for your agency. Read more
Published on July 18, 2008 by Michael Gass
5.0 out of 5 stars Take a Stand for Yourself!
Advertising and Brand Building Agencies generally sell branding strategies to their clients but most of them have no clue about their own brands. Read more
Published on May 30, 2007 by Baris Ozaydinli
5.0 out of 5 stars A timely reminder
If readers are only able to apply 20% of the excellent advice and guidance in this book then reading it would be time very well spent. Read more
Published on October 13, 2006 by Julian N. Gee
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