Customer Reviews

Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out

5 star:		(8)
4 star:		(2)
3 star:		(0)
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As the author, I've received several comments and reviews about "Take a Stand for Your Brand," which are posted below.
TIM WILLIAMS

"The shoemaker story about holes in their shoes applies to ad agencies as well. `Take a Stand for Your Brand' inspires the people who market for a living to market themselves."
JONATHAN BOND, KIRSHENBAUM AND BOND

"Pull up a chair with Tim Williams and some of the best minds in the business as they take a moment to show you how the creative skills you use to make brands famous can be deployed on yourself."
JIM MOUNTJOY, LOEFFLER KETCHUM MOUNTJOY

"We in the advertising business are our own worst clients. This book helps agency principals look inward and do for their own brand what they do for their clients' brands. It stands out from the glut of `How to Succeed in Business' books by focusing on how to succeed in the advertising business."
STEVE LAUGHLIN, LAUGHLIN-CONSTABLE

"This is a handbook for any agency that wants to set itself apart from the pack. Tim Williams has distilled much of the best thinking ever done about brands and applied it single-mindedly to the agency business model. It ought to be mandatory reading for serious students of the business."
ROBERT F. LAUTERBORN, JAMES L. KNIGHT PROFESSOR OF ADVERTISING, UNIVERSITY OF NORTH CAROLINA

"Tim Williams has the best grasp on agency brand positioning I have ever seen. It deserves as wide an audience as possible within our industry."
CINDY GALLOP, FORMER CHAIRMAN, BARTLE BOGLE HEAGARY (NEW YORK)

I get frustrated when I read a business book that is long on theory and short on practicality. After you have convinced me of the value of a new idea -- show me how to implement it. This book delivers at that level.

Not only does the author put the spotlight on the value of really creating a great agency brand, but then he tells you how to do it.

Well worth the read.

Tim has been there, so this book is long on both theory and practice. My copy is highlighted and dog-eared. Heard him speak at a 4As conference. He has the goods. The book is a good investment in your future.

I felt that Tim did an outstanding job with this book.

"Take A Stand For Your Brand" is a must read if you provide professional services in the Advertising & Marketing industry. I purchased this book for every member of our leadership team and we just went through our first group work shop on re-branding our firm. It's funny how we all know the information in this book in some fashion, but Tim did a great job in outlining the process for an agency to follow.

I hope others find insight, inspiration & success in this book.

Any agency personnel that are serious about running an effective agency and new business development needs to read this book immediately!

"Take a Stand for Your Brand" is a comprehensive summary of all the things that small and mid-size ad agencies should be thinking about.

Like the cobbler's children who have no shoes, advertising agencies often fail to practice good branding discipline for themselves.

Why is it easier to tell another company how to brand itself than to brand yourself? Because branding requires you to define your business and the opportunities for a unique position. This process forces an agency to define what it is and what it isn't. You can't be everything to everybody.

At first look you'll think you paid too much for this paperback book, but it's chock-full of good exercises and ideas. There's no "silver bullet" answer to any one agency's problems, but that's to be expected.

Excellent approach to understanding what is really important in defining your Marketing Agency (Advertising, Design, Public Relations).

The author takes you by the hand and leads you from the most philosophical to more practical thru a well thought analytical system that guarantees taking everything into account.

Really helpful...

A call to agencies to put into practice what they preach. Put a stake in the ground and stand for something, a point of differentiation for your agency. Tim Williams is right on target. This is a must read for every agency CEO. It's time for agencies to do for themselves what they do for their clients.

Advertising and Brand Building Agencies generally sell branding strategies to their clients but most of them have no clue about their own brands. I really enjoy this book because it is specifically about Agency Brands and how to brand them. I really believe as an agency owner that we should build our own brands before we even consider selling ideas to other brands. I always saw myself as the brand manager of my own company. Leading by example is great strategy, first build your own brand than sell advice to others.

Tim Williams takes us in a very helpful journey about how to brand agencies. He raises very important questions and defines a clear path for branding agencies. I took a lot of notes while reading this title and thought it was well worth the time.

I reccomend this book to agency owners, leaders and anyone who is in a related business.

If readers are only able to apply 20% of the excellent advice and guidance in this book then reading it would be time very well spent. Agencies do this stuff all the time for their clients - but are often hopeless at it themselves, Tim reminds them how.