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1 of 2 people found the following review helpful:
5.0 out of 5 stars A Little Book That Can Make a Big Difference, January 18, 2007
This review is from: Taking the “I” out of Clientele: A Retailer’s Guide to Selling Better Than You Can Sell (Paperback)
Ever notice how little books that (at first) go almost unnoticed often end up containing Big Truths that can change everything? Cheryl Beall's book is one of those. Her many years in retail--along with the work she does with clients in her retail consultancy--equip her with profound insights most other books on this topic barely address. We all know the importance of cultivating a relationship with customers, but where else is the HOW spelled out in such a thorough (and entertaining!) way? As an author of books on customer service myself, I can fully appreciate how helpful Cheryl's book will be to anyone in the retail industry. Superb.
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Taking the “I” out of Clientele: A Retailer’s Guide to Selling Better Than You Can Sell
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