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This book is indispensable for gaining an understanding of social media.
Unlike many other business books, Sestili's book is filled with useful, practical advice for building and implementing a social media strategy.
Anyone who wants to learn how to promote your company, or your cause or charity, or yourself, should read this excellent book.
This book does a terrific job of cutting through the clutter and confusion around social media by focusing on strategy and objectives. Read morePublished 1 month ago by Anne Janzer
Taking Your Brand from the Bench to the Playing Field has been an indispensable resource to me as a digital marketing and social media consultant. Read morePublished 4 months ago by Amy Smith
Developing a social media strategy and becoming proficient at using Facebook, Twitter, LinkedIn and others to full advantage can be daunting. Read morePublished 5 months ago by Lauren Smith