Taking the Crowd to the Cloud - Social Media for the Music Industry [Kindle Edition]

Kelli Richards (Author)

Editorial Reviews

Product Description

“Taking the Crowd to the Cloud - Social Media for the Music Industry” raises the bar and demystifies social media, helps you THRIVE in any economy and transforms your marketing mindset. It features 10 top social networks for musicians and maximizes your social media to build and keep your audience.

Musicians, celebrities, artists and authors must recognize that in order to succeed in today’s mega-connected world, we must think and act like chief marketing officers. Knowing how to navigate and succeed at social media can be a full-time, mind-numbing and overly complicated if you’re not careful.

“Taking the Crowd to the Cloud - Social Media for the Music Industry” solidly teacher the following: How to get the ultimate end-game: more fans. How to create a brand transformation (yes, you are a brand). How to make more money: more fans + more content = more sales.

Written in easy-to-follow language with easy-to-implement instructions, this eBook is easy and fast. You'll learn about 8 no-cost resources to build your brand and your fan base. No more worrying about missing the opportunity for social media success. You can be your own boss, run your content, your revenue, your merchandise and your fan base any way you want to! FREEDOM! How about turning your work into a business that does not depend on a label, a manager or anyone? Do what you WHAT you want, WHEN you want, and WHERE you want... You can set your own hours... You can live anywhere... All you need is an internet connection... The sky is the limit.

IMPORTANT: This is not a "get rich quick" guide. It will require some effort on your part... especially in the early stages. But “Taking the Crowd to the Cloud - Social Media for the Music Industry” is the plan you need to understand and utilize the best one-way ticket to your fan base out there.

Product Details

• Format: Kindle Edition
• File Size: 471 KB
• Sold by: Amazon Digital Services
• Language: English
• ASIN: B005H3ZK1Y
• Text-to-Speech: Enabled
• Lending: Enabled
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #296,280 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars A great survey and how-to for musicians looking to build an online presence, September 21, 2011

By 

Charlie Heinemann (WA) - See all my reviews

This review is from: Taking the Crowd to the Cloud - Social Media for the Music Industry (Kindle Edition)

I picked up a copy of this book after seeing the author speak at a songwriters conference this Summer. In hearing what she had to say, I was impressed with her confidence in the ability of the indie artist to create their own promotional machine (and subsequent success) through the online resources available to them today. In reading the book, I was hoping to learn more about this approach and how to apply it to my own situation, and I was not disappointed.

I'd recommend this book to any musician (and frankly any other digital content distributer) looking to build an online presence or improve the quality of their existing online presence. It does an excellent job of surveying the online promotional tools available to artists, as well as, providing a step-by-step how-to on utilizing those tools to form an online ecosystem around their product.

On the former point, I was impressed by the breadth of the coverage within this book and the novelty of the author's federated approach to connecting with and delivering value (which Richards interestingly notes is, more often than not, the connection itself) to fans and fellow artists. The book does a great job of highlighting the range of grass roots online tools at ones disposal (i.e. it's not all about facebook) and providing real-world examples to back up their utility. Clearly, there are a lot of artists out there doing interesting things, with interesting models, utilizing tools both old and new, and the book provides a path toward learning from these first movers.

Per the step-by-step approach to the book, the author starts from the premise that artists, now more than ever, need to own their own success (read promotion). Acknowledging the realities of the music industry today (and yesterday for that matter), Richards emphasizes that artists must work to both build their brand and create an online ecosystem that enables potential fans to connect with them in accordance with that brand. And she's right. But she doesn't just leave you with that advice. Through the step-by-step approach of the book, she actually gives you a blue print on how to build that connection.

3 of 3 people found the following review helpful:

5.0 out of 5 stars GREAT book - Excellent How to Guide, November 11, 2011

By 

Mary Antonopoulos "Mary Agnes Antonopoulos, C... (NY) - See all my reviews
(REAL NAME)   

This review is from: Taking the Crowd to the Cloud - Social Media for the Music Industry (Kindle Edition)

I found this to be an excellent guide on the music industry and a great beginner's guide for anyone looking to build a presence in social media. It was written in plain English, NOT technospeak - a huge relief. Kelli Richards has created a simple, easy-to-implement plan that anyone can follow. While some of the very beginner steps may be obvious, the subtle nuances (like skip the Fan Page on Facebook and go for a group) make this eBook a rockin' investment.

3 of 3 people found the following review helpful:

4.0 out of 5 stars A Must Read, November 9, 2011

By 

Fiona B - See all my reviews

This review is from: Taking the Crowd to the Cloud - Social Media for the Music Industry (Kindle Edition)

"After reading "taking the Crowd to the Cloud" on my flight home- all I wanted was an emergency landing so I could run home and jump on all my social networks. I wanted to engage immediately with my audience/followers, build a stronger connection and deliver something special. That is my calling...I'm a Social Entrepreneur after all!!

I was `Literally and Figuratively' In The Clouds!!!