Based upon 15 case studies a number of top designers reveal how they took the leap and started using computers and digital graphics techniques to produce new forms of art and graphic design.'
Book Description
Editorial Reviews
Amazon.com Review
As Katherine McCoy states in the opening essay of Taking the Leap into New Media, "Is new media design a subset of graphic design or a sibling ... under the larger umbrella of communications design?" This defining question underlies the major problem faced by design studios today: whether to incorporate a new media/Web design department within their existing company or start a sister company to handle it.
The book profiles 15 designers and firms that have successfully undergone this transformation into the new multimedia/Web/interactive areas of design, including Duffy Design in New York (duffy.com), Segura, Inc. in Chicago (segura-inc.com), and Galie Jean-Louis of Seattle, the pioneering art director of MSNBC (msnbc.com).
Each case study documents the process of how new media was integrated into or evolved from the traditional print design environment. Designers face learning new technologies, dealing with new clients, and new challenges. At times these challenges include finding new team members such as musicians, videographers, or programmers, or deciding to outsource work if specialists are needed.
Along with color illustrations of Web sites and interactive projects, the book offers tips from each of the studios profiled. For example, Pinkhaus/The Designory in Florida (pinkhaus.com) advises, "Watch your behavior on the Web and let that be a guide as to how you should design."
Designers even share the challenges of their projects. For the Allina Health System, Hall Kelley in Minnesota (hallkelley.com) created an elegant and inviting interactive CD-ROM that organizes different levels of healthcare information with clean layout and iconography.
In addition to McCoy's essay, Taking the Leap into New Media features well-written pieces by Roger Black and Randy Weeks, which alone are worth the price of admission. If your studio is wondering how to proceed into the broader world of graphic design and new media, the valuable advice here can ease the transition. --Angelynn Grant
Topics covered: Fifteen case studies of design studios that have branched out into Web design, interactive design, and/or multimedia. Also, three essays by established writers/designers on the challenges of new media faced by established print designers.
About the Author
Stephanie Redman is an award-winning graphic designer. Formerly Art Director of Promotions with F&W Publications, she has produced advertising, publication and promotion design for over 15 years. While at F&W, she art directed and coordinated the team that produced the HOW Magazine web site. She recently opened Modern Design, a new media design practice, and is collaborating on various design projects, both in print and new media.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Design by Inspiration,
By A Customer
This review is from: Taking the Leap Into New Media (Paperback)
A voyeuristic smattering of work from many of the hottest design firms today. Choc' full of eye candy to get your mojo workin' and make you want to jump into new media if you're not there already. Candid thoughts from designers and studios who sucessfully nudged, pushed, prodded or leaped into the digital arena. Inspiration to juice up your own designs or get the skills to do so (but that is another book, NO step-by-step or direct how tos here). Small but solid. I bought two other "web" books for twice the price, and this is my favorite.
2 of 2 people found the following review helpful:
2.0 out of 5 stars
Only for the unimaginative,
By A Customer
This review is from: Taking the Leap Into New Media (Paperback)
If you already have some imagination or are a little artistic but are seeking inspiration, or insight, don't buy this book. If you're looking for good site designers, then you'd find this book of ads for designers helpful. Borrow it from the library to check out the links. Don't waste your money unless you don't have the space within your life to borrow the book. Buy it used if you can. I sure wish I had.
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