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Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama (Oxford Studies in Digital Politics) Paperback – August 6, 2012


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Product Details

  • Series: Oxford Studies in Digital Politics
  • Paperback: 248 pages
  • Publisher: Oxford University Press; First Edition, First Printing edition (August 6, 2012)
  • Language: English
  • ISBN-10: 0199936781
  • ISBN-13: 978-0199936786
  • Product Dimensions: 0.7 x 6 x 9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,049,212 in Books (See Top 100 in Books)

Editorial Reviews

Review


"Politics and the Internet seem today to have been made for one another, as analyses, rebuttals, gaffes and innuendo fly across the web, feeding an insatiable demand for 'news.' In his vivid analysis of the Dean and Obama campaigns, Dan Kreiss reveals how political advocacy and social media were first harnessed and mobilized, as new media tools and field operations were yoked together in ways that ultimately transformed how candidates compete for office. This marriage of computation and empowerment makes for odd bedfellows, and its wide-ranging consequences for politics are deftly assessed in this rich study."--Walter W. Powell, Professor of Education and (by courtesy) Professor of Sociology, Stanford University


"Online media excite and confuse political candidates and electorates. In Taking Our Country Back, Daniel Kreiss offers a sophisticated and engaging account of the place networked media occupy in politics. Kreiss combines empirical data with theoretically informed insights to tell the story of contemporary networked politics. This is pioneering work and an essential read for all interested in politics and public life." --Zizi Papacharissi, Professor of Communication, University of Illinois-Chicago


The manner in which he balances his complicity with scholarly critique in [the] opening chapter sells the book as a work of skilled ethnography. I think it likely that Taking Our Country Back ... will become a core text in courses and discussions of 21st century political campaigning."--Josh Braun's blog


"This is an important and detailed history of networked politics in the US. ...Highly Recommended."--CHOICE


"The book's meticulous tracking of various technologies, firms, and staffers' careers contextualizes how the successful 2008 Obama campaign stood on the virtual shoulders of the 2004 Dean campaign. Ultimately, Kreiss's findings fill a gap in extant research by exploring the interrelationship of new media nad politics through a lens primarily focused on those two campaigns... Kreiss's book offers to practitioners lessons learned from a decade of Democratic political online campaigns and provides scholars with a research agenda to further develop this important topic." -- Presidential Studies Quarterly


About the Author


Daniel Kreiss is Assistant Professor of Journalism and Mass Communication at University of North Carolina-Chapel Hill

More About the Author

Daniel Kreiss is Assistant Professor in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. Kreiss's research explores the impact of technological change on the public sphere and political practice. In his first book, Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama (Oxford University Press, 2012), Kreiss presents the history of new media and Democratic Party political campaigning over the last decade. Kreiss is an affiliated fellow of the Information Society Project at Yale Law School and received a Ph.D. in Communication from Stanford University.

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By jessreviews1 on October 25, 2012
Format: Paperback Verified Purchase
A fascinating look at the ways networks and technology are reshaping electoral politics. Kreiss is a great writer and knows what he's talking about. I'd highly recommend this book to all the politicos and techies out there.
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